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Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising – A SPN Exclusive Article

On Wednesday, February 23, 2011, a category 5 hurricane named “Panda” swept through the Gulf of Google devastating businesses large and small alike. The hurricane was reportedly named after one of Google’s engineers. So what was the reason for this catastrophic and “game-changing” update? Well, according to Google: “This update is designed to reduce rankings for low-quality sites – sites which are low-value, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. It is important for high-quality sites to be rewarded, and that’s exactly what this change does.” (Source: Google Blog ) Mission accomplished. Anyway, in the aftermath of the Panda update, there are 11 important SEO facts I’ve learned based on my own personal experiences, the experiences of my clients, and from listening to top SEO professionals across the Internet. The above passages are from an article I wrote last July titled, Google Panda Update: 11 Important SEO Facts You Should Know . In item #7 of the 11 SEO facts I wrote: 7.

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Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising – A SPN Exclusive Article

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Mozilla’s (intentional) enterprise slow-down

Mozilla has announced that its proposed Extended Support Release (ESR) version of Firefox is a go. The open source outfit will be launching an ESR version of Firefox which will update less frequently for use by enterprises, public institutions and other organisations that centrally manage their Firefox deployments. The release comes in direct response to the criticism Mozilla received over Firefox’s rapid-release development cycle. Corporations and other users had cited concerns that the release schedule didn’t allow enough time for them to certify new releases of the products, as well as concerns that the end-of life policy exposes them to considerable security risk if they remain on older Firefox versions. However, the ESR is an about-face from Mozilla’s position six months ago, when its product director Asa Dotzler said, “Enterprise has never been (and I’ll argue, shouldn’t be) a focus of ours.” But, it now looks like Firefox will, indeed, be making enterprise a focus.

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Mozilla’s (intentional) enterprise slow-down

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Twitter throws the first stone at Search plus Your World

As news about Search plus Your World spread like wildfire through the internet, the web’s biggest microblogger was quick to throw the first stone at Google . It seems Twitter is less than enthused about the proliferation of social search results in the latest Google update – users can now see a mixture of social and global results for search queries, including stories gleaned from Mountain View’s own social network, Google+. Former Google employee and Twitter general counsel Alex Macgillivray tweeted that it was a “bad day for the internet”, and Twitter followed suit, releasing a formal statement : “Often, [users] want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results. “We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organisation and Twitter users.” As part of Google Realtime Search, Twitter signed an agreement in 2009 with the search titan to carry results gleaned from its microblogging site. When the deal expired this past July, Twitter opted not to renew it, and shortly after, Google announced it had disabled Realtime to explore other options. Google responded to Twitter’s statement , saying: “We’re a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions.” Digg | delicious | Reddit | Google | Twitter | Sphinn | StumbleUpon | YahooBuzz | Facebook | Mixx | Contact bigmouthmedia

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Twitter throws the first stone at Search plus Your World

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10 Ways to Be Successful with Affiliate Sales

Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send the customers to the company’s site to make the purchase. Of course, I don’t want to make this sound too easy. It does take work, commitment, persistence and time like any other business.

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10 Ways to Be Successful with Affiliate Sales

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3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

If you’re like me, you probably spend a big part of your time searching for things online and being amazed at some of the SEO articles that pop up. And, if you’re like me, you probably wonder how these “authors” expect you to take their poorly-spun, uninteresting, fluffy “article” seriously! Remember, writing SEO articles isn’t about “churning out” as many as possible, as quickly as you can. After all, bad SEO articles do serious damage to your credibility – and, ultimately, your bottom line. Instead, you need to look at SEO articles as a tool that helps you build a brand, helps you market your business, and helps you set yourself apart from the competition. When used correctly, SEO articles actually do a lot of work FOR you. If you’re writing SEO articles properly (or paying someone to write them for you), the finished product should be doing these 3 things for you: 1. Establishing You as an Expert When people get to the end of your SEO articles, they should say “wow!” They should be chomping at the bit to visit your website to see what other kind of gems you have to offer, or to learn more about your products and services. They should see you as a “somebody”, instead of like all the “wannabes” out there who just want to make a quick buck off them. Remember, people look for all kinds of reasons NOT to spend their hard-earned money

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3 Things Your SEO Articles Should Be Doing For You – A SPN Exclusive Article

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The Fastest Way to Lose Your LinkedIn Connections

As a social media marketing professional, I’m an avid participant in LinkedIn groups and moderate copywriting and social media marketing groups. But there is one word missing from these groups lately: “help.” I left LinkedIn groups because of the annoying sales pitches that flooded the discussion groups. I understand how competitive it is right now. However, business professionals are tackling LinkedIn the wrong way. Would you go up to Mr. Joe Smith on the street and say, “Hi, Mr

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The Fastest Way to Lose Your LinkedIn Connections

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Ending Social Media Marketing Confusion

Consider this scenario: You know you’re supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it’s not.

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Ending Social Media Marketing Confusion

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The Era of the Social Media Snob

What is this new type of snob? What is a social media snob? Well I have a feeling you already know, but here is an example. This is the person that has spent the last 3-7 years making “lots” of money using social media marketing or blogging and teaching others how to do it. And while they are selling you marketing products off their blogs or websites, they tell you that you must engage with your customers in order to make money.

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The Era of the Social Media Snob

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Yahoo! Search Includes New SearchMonkey-Enhanced Results

Yahoo! has announced it will be expanding its SearchMonkey results to include enhanced search results for more categories including Products, Local Businesses, Entertainment, Reference, Social and Tech sites.

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Yahoo! Search Includes New SearchMonkey-Enhanced Results

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Real-time search engines grow in popularity

Investors seem to be backing the popular notion that real-time searching is going to be a growing sector. Industry leader OneRiot announced on their blog on Aug. 27 that they have raised an additional $7 million in Series C funding from existing investors, including Commonwealth Capital Ventures, Appian Ventures and Spark Capital.

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Real-time search engines grow in popularity

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