Real Estate

Buying CRM: A 10-Step Guide

Since customer relationship management (CRM) connects to all aspects of an organization, purchasers must know the intricacies of their own businesses as well as the products and vendors available to them. That’s why we divided this guide in two parts: Know Yourself and Know Your Requirements. I. Know Yourself Buying CRM starts with the question, “Why do I need a CRM solution?” Many CRM projects fail because that question is never asked. With that in mind, here are four steps that will help you provide an answer and prepare your organization to evaluate CRM solutions

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Buying CRM: A 10-Step Guide

Real Estate

Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising – A SPN Exclusive Article

On Wednesday, February 23, 2011, a category 5 hurricane named “Panda” swept through the Gulf of Google devastating businesses large and small alike. The hurricane was reportedly named after one of Google’s engineers. So what was the reason for this catastrophic and “game-changing” update? Well, according to Google: “This update is designed to reduce rankings for low-quality sites – sites which are low-value, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites – sites with original content and information such as research, in-depth reports, thoughtful analysis and so on. It is important for high-quality sites to be rewarded, and that’s exactly what this change does.” (Source: Google Blog ) Mission accomplished. Anyway, in the aftermath of the Panda update, there are 11 important SEO facts I’ve learned based on my own personal experiences, the experiences of my clients, and from listening to top SEO professionals across the Internet. The above passages are from an article I wrote last July titled, Google Panda Update: 11 Important SEO Facts You Should Know . In item #7 of the 11 SEO facts I wrote: 7.

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Google’s New Page Layout Algorithm Penalizes “Above-The-Fold” Advertising – A SPN Exclusive Article

Real Estate

Is Domain Age a Significant Factor in Website Rankings? – A SPN Exclusive Article

The debate is over – well, at least in my mind it is. What debate am I referring to? The debate over whether or not the age of a domain plays a significant factor in website rankings. Some SEO experts say it does , while others say it doesn’t . Count me on the side of those who say it does matter. Frankly, I don’t see why there’s a debate about this at all

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Is Domain Age a Significant Factor in Website Rankings? – A SPN Exclusive Article

Real Estate

How to Thrive in Virtual Business

BUSINESS IN THE UNITED STATES 2011 Big changes are brewing in how America works right now. The financial threats of lower-priced competition from overseas, the strengthened effectiveness of a virtual business model and a fresh American desire for better quality of life have caused the extreme work shift. Virtual business, remote work, telework, distributed work, virtual staff like executive assistants, virtual teams– call them what you want– are now part of the corporate vocabulary. I spoke with Alan Blume, author of Your Virtual Success: Finding Profitability in an Online World. Alan’s opinion is that virtual work is altering the very nature of cities and urban centers, how we live and aggregate as people. As more business is done from remote locations, cities are rapidly becoming cultural centers where you find more entertainment than business. We just don’t need to be “at our desks” like we used to. Look no further than the commercial office space real estate ordeal in recent years and you’ll get the point. Companies who don’t adjust won’t be able to entice the best employees or thrive economically, and may soon end up like the newspaper industry.

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How to Thrive in Virtual Business

Real Estate

6 Quick Ways to Stabilize Your Business with Multiple Revenue Streams

The old adage, “Don’t put all of your eggs into one basket,” is especially true in today’s economic climate for any business. Just as you would never let all of your income be derived from one or two clients, creating a diversified business where you have multiple streams of income is the key to success with an online service business. If one income stream tapers off for a time, you are adequately covered by the others. I have been doing this very successfully in my business for the last 8 years. Where things become confusing for your prospective clients is if you have income streams that are all over the map and serve different target markets, like a career coach who buys, renovates, and flips homes on the side.

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6 Quick Ways to Stabilize Your Business with Multiple Revenue Streams

Real Estate

5 Ways to Beef Up the Content on Your Site

When you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something “out there” in order to produce the results that you want on your site. There is one step that should happen prior to that though, and it’s one that a lot of site owners overlook. Before anything, you need to develop the content on your website. You see, in order to attract readers, you need to have some reason for them to be at your website. What sort of information are you providing? What problems are you solving? How are you helping your readers?

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5 Ways to Beef Up the Content on Your Site

Real Estate

Are We In Social Overload?

Recently Google’s latest social network, Google+ opened to the public. In an effort to create a little fun around the subject, College Humor created a two minute video about Not Google+, which encourages people not to join Google+ as we have too many social networks already. Do they have a point? Google+’s most obvious competitor is Facebook. While Google+ offers certain advantages to its users that Facebook lacks, a lot of Facebook users were resistant to switching networks for no other reason than the hassle of it. Our friends are on Facebook, our pictures videos, links and info and the thought of having to build all of that up somewhere else didn’t quite seem worth it.

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Are We In Social Overload?

Real Estate

Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

Everybody agrees that ecommerce software is invaluable in any online business. However it can even be more useful to you if it is SEO (search engine optimization) friendly. And that is one of the reasons why it is very important for you to find out whether your ecommerce software is capable of attracting traffic from popular search engines like Google, or not. These days we have lots of ecommerce software on the market. Some of it costs a fortune while we even have free software or at least where you can use it for free on a trial basis of 30 days

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Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

Real Estate

17 Ways to Make Sure Your Website is Working for You

Is your website bringing in at least five new inquiries per day? If not, you need to look at its functionality. Your website acts as a “storefront.” You should put as much thought and care into your website as you would to the display in your store’s window. Your website needs to attract customers and keep them coming back for more. The following should give you a place to start and a guideline of what a good website should have and what it should do: 1. Where Do Your Eyes Go First? You only have a few seconds to catch a visitor’s attention

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17 Ways to Make Sure Your Website is Working for You

Real Estate

Yahoo, Trulia Adopt Standard Real Estate Listings

Trulia search engine, along with Yahoo!, and Zillow.com, have adopted a common real estate listings data standard, in a universal format that allows for easier distribution to real estate web sites.

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Yahoo, Trulia Adopt Standard Real Estate Listings

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