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SEO Short Cheat Sheets

January 26, 2012 by creative · Leave a Comment 

1. Keyword Basics: The most important thing with keywords for your website is that you have to begin the process with proper research. Take advantage of free tools and services at your disposal such as the Google Adwords tool, and consider paying for more advanced and detailed programs. Remember that keyword density is a thing of the past, there is no density you should be opting for. Instead, focus on natural inclusion of your targeted keywords, working them in where possible without doing it excessively. Google Keyword Tool – google for “KeywordToolExternal.” Note: The fastest results are seen in targeting a larger number of lower level competitive terms. 2

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SEO Short Cheat Sheets

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2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

January 7, 2012 by publisher · Leave a Comment 

Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review the checklist of critical developments and related gotchas in these 2 categories: privacy and Internet marketing.

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2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

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Why Quora Is the Answer to Your Business Branding Questions – A SPN Exclusive Article

October 28, 2011 by admin · Leave a Comment 

Being a part of a marketing department in today’s world is somewhat exhausting. All day I am stumbling, digging, tweeting, liking, and connecting. For some, this may sound like a foreign language, but for an employee in the marketing field this sounds like work, work and more work. Social media is a great and cost effective way to start growing your company brand, so I love the idea; however, there comes a point when enough is enough. I have always felt that pretty soon consumers are going to fall behind, and it will then become harder and harder to introduce any new social networking site. In other words, if another networking platform is going to try and weasel its way into the hearts of bloggers and marketers, it would have to be pretty amazing. Although I have held this opinion for a while, I have finally found a new site that I think is absolutely worth explaining to the tweeters and stumblers out there – Quora ( http://www.quora.com/ ). Believe it or not, this site is not all that new; it was created in 2009 by the former CTO of Facebook, Adam D’Angelo

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Why Quora Is the Answer to Your Business Branding Questions – A SPN Exclusive Article

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Why Quora Is the Answer to Your Business Branding Questions – A SPN Exclusive Article

October 28, 2011 by creative · Leave a Comment 

Being a part of a marketing department in today’s world is somewhat exhausting. All day I am stumbling, digging, tweeting, liking, and connecting. For some, this may sound like a foreign language, but for an employee in the marketing field this sounds like work, work and more work. Social media is a great and cost effective way to start growing your company brand, so I love the idea; however, there comes a point when enough is enough. I have always felt that pretty soon consumers are going to fall behind, and it will then become harder and harder to introduce any new social networking site. In other words, if another networking platform is going to try and weasel its way into the hearts of bloggers and marketers, it would have to be pretty amazing. Although I have held this opinion for a while, I have finally found a new site that I think is absolutely worth explaining to the tweeters and stumblers out there – Quora ( http://www.quora.com/ ).

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Why Quora Is the Answer to Your Business Branding Questions – A SPN Exclusive Article

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Why SEO in All the Right Places Doesn’t Cut It Anymore

October 10, 2011 by admin · Leave a Comment 

When I teach my SEO classes, I begin by telling the students all the things that SEO isn’t. I’ve always felt that it was important because they’re often expecting to hear some secret formula for SEO success. And why wouldn’t they, with all the myths and outright wrong/bad information that constantly swirls through the SEOsphere? When I finish telling them that everything they thought was SEO really isn’t, they stare at me with their mouths hanging open. So I tell them what SEO actually is: Making your website the best it can be for the search engines and your site visitors. Unfortunately, that doesn’t do much to alter their blank stares. After all, it’s an incredibly open-ended definition of SEO. Still, it’s the only one that truly encompasses what good SEO is all about, as well as why you need to do it

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Why SEO in All the Right Places Doesn’t Cut It Anymore