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reputation

Article Marketing Tips

article writingArticle marketing by now is a standard practice used by many doing SEO. Not only it generates back links, but also can generate direct traffic to your website. Here are some tips on how to make your article marketing work.

Brand reputation management and the media channels

The term brand reputation management has been around for some time now and, over the past year or so, more websites have explored the possibilities of getting away from the hackneyed SEO tag and have embraced the need for brand restoration and management as forms of modern business communications are far broader and personal than reacting to negative posts on Google. A recent article on Mashable spoke with five companies, with each taking a different path to co-ordinating a company’s message on various media classes. Some media types work much better with personalised communications, such as Twitter, with personal customer interactions, suggestions, industry retweets, adventures, film and documentaries, while Facebook seems to lend itself towards more behind-the-scenes content, such as newsletters, Instagram posts, video links, magazine features, Google maps of store locations, product launches, books, customer photos, exclusive discounts for Facebook fans, news updates, etc. So when we talk about brand reputation management it surely isn’t all about mere brand restoration from an unscrupulous business rival or dissatisfied customer. It goes much further than traditional SEO and the manipulation of search engine listings; this involves looking at all the major media channels and deciding what approach should be taken and how to achieve it. In the Mashabale articles, they cited women’s apparel fashion designer Tory Burch as perhaps the best spokesperson on how to achieve this mix, when she opined that “social networks are not best used as a conduit to the brand’s marketing messages, but rather a place for “of the moment” and “off-the-cuff” comments that are “compelling”. Add to this the blog, YouTube promotional videos, Pinterest and Tumblr and you perhaps get to the point where the brand consultant brings scope and understanding of how these media types work to the table. Social communications require a voice that lends itself to feeling a connection with the brand: they want the company to be approachable. But keeping the voice consistent and broadcast in tones relevant across a disparate range of media channels is challenging

Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require