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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue comes from small businesses, Google has decided to go hard after local small business advertising. They started by creating 50 million Google Places pages using aggregated data from online directories and the Yellow Pages. These pages are mobile optimized and attached to Google Maps. Only about 8% of local businesses have actually claimed their Google Place Search page. Even less have fully optimized their pages. However, this is changing fast

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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

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12 Clever Ways to Boost Your Traffic

Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer.

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12 Clever Ways to Boost Your Traffic

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7 Tips for Better Email Marketing – A SPN Exclusive Article

In this fast paced world of ours, everyone is trying to gain a foothold on your business via e-mail. It is becoming more and more difficult to ensure that the e-mail from you is read and not tossed directly into the SPAM file or simply deleted. With the advent of social media sites, e-mails have become more prevalent and the practices have become trickier to get business owners to open them and read them. Here are a few tips that may help you improve your open rates in your email marketing program: 1. Subject Line – Imagination is the key here in getting someone to open your email based on the subject line. Often people make the subject so long that you get bored just reading it or it is too dull and lacks appeal. The trick is to use something unique that will stand out in a crowded inbox. The best approach is to be creative while maintaining relevancy to the content of your email. 2

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7 Tips for Better Email Marketing – A SPN Exclusive Article

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The Skinny on Google+

In case you haven’t noticed, there’s a new kid on the social media block. And our friendly online giant, Google, brings it to us. I’ve had a lot of questions about Google+ ranging from how to use it to is it worth paying attention to. Many people out there are calling it the “Facebook Killer”, but I don’t see it like that. The social media landscape is vast and varied enough that there is (currently) enough room for another player in the game.

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The Skinny on Google+