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SEO & Social Media Marketing To The Rescue

Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on! Internet marketing and online promotion require ongoing attention and acute care. The good news is that this part of the “web-dev” process can be the most fun and bring the most joy – both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, and having to hire additional help to respond to all of the contact form submissions can be very exciting times for any online business. (Yay! #success) Where do I start then? A properly crafted website well on it’s way with this. During the website development phase great care and attention was taken to lay the ground work for a sound SEO (search engine optimization) foundation. Well thought out page titles, meta tags, keyword sensitive copy-writing and a solid interlinking system should have all been in place. Having these items in place will greatly help in increasing your relevance in the eyes of major search engines.

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SEO & Social Media Marketing To The Rescue

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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine

Since its debut in 1996, Google’s search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google’s latest update, codenamed Caffeine. While recent reports put Google’s market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft’s new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet. For Google to remain the most popular search service, it will have to counter Bing’s claims of technical superiority. It would also have to more effectively incorporate “real-time search,” the term used for finding information and content – like tweets from Twitter and breaking news stories – that have just been posted. That means a radically different Google search engine

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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine

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Is Google Really Developing a Facebook Killer?

No less than CNN is reporting rumors that Google does indeed have a social networking site in the works which could give Facebook some competition. This new social site/program is supposed to be called GoogleMe or Google Me. Only Google knows the truth. However, creating such a site would be a smart move on Google’s part since they do need to compete with Facebook, mainly because Facebook is turning into a real search engine, one that could possibly give Google a run for all those lucrative search dollars. Ridiculous you say – not really, especially when you consider Facebook’s recent move towards “Open Graph Search” and its use of the “Like” button and box. Unless the surfing public changes overnight, Bing/Yahoo is not going to give Google any real search competition, but Facebook with its massive number of users and rating system could present a true contender. We also might see a complete change in how the surfing public sees online search. Google and the other search engines are quickly becoming one big “joke” in regards to organic search with big companies buying and selling their way into the top 10 spots and the search engines are helpless to stop it.

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Is Google Really Developing a Facebook Killer?

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Behind the Times: Murdoch’s Paywall?

A recent article in The Guardian newspaper claims that Rupert Murdoch’s online version of the Times is losing “almost 90% of [its] online readership”. Transposing business models of print media into online deserves an unrighteous kick in the pants In general, websites are support mechanisms for bricks-and-mortar companies and the attempt to elevate and transpose these business models to online, as many have argued in the past, is ignorant and bordering on the insane. Does Murdoch not realise that the newsstand of the new media model is Google; and why has he thought it wise to remove all his publications from it? In addition, the media industry has not seen fit to take account of a report by Peter Horrocks of the BBC that news corporations need to specialise. What is the point of putting your news behind a paywall when your competition is reporting the same news that doesn’t

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Behind the Times: Murdoch’s Paywall?

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Clever Use of AdWords Lands Man Top Advertising Job

What’s a job at the top of your field worth to you? To unemployed advertising executive Alec Brownstein, it was worth around USD 6. That’s what Alec paid Google AdWords to get the attention of New York’s top advertising agencies and score himself two job offers. Alec decided he wanted a job at one of New York’s top ad agencies. But to get an interview via the regular channels could take months. So he decided to bypass normal job application procedures and appeal to the egos of the Creative Directors instead. How did he do it? He set up PPC ads using Dynamic Keyword Insertion that would appear whenever one of the Creative Directors Googled themselves, otherwise known as a *vanity search*

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Clever Use of AdWords Lands Man Top Advertising Job

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Social Bookmarking versus Social News Social Bookmarking

Social bookmarking is when you go to social networking sites and post your link for others to see. Not only can you post your favorite websites for others to see, but you can also go there to see what kind of interesting sites have been left by others. Almost any topic of interest can be found through social bookmarking. Their search engine tool allows you to type in what you’re looking for and have it instantly before you.

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Social Bookmarking versus Social News Social Bookmarking

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Ways To Drive Free Targeted Traffic To Your Website

It’s a sad thing to know when you have a website developed at great cost and then it doesn’t get any visitors. When the launching party is over, then you begin waiting for any good signs, but soon you find out that the visitor counter remains at zero. If you’re one of these unlucky website owners, there is no need to despair. It’s probably only because you do not know how to drive free targeted traffic to your website. The very first step you should take is to submit the URL of your website to the many search engines and search directories on the web

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Ways To Drive Free Targeted Traffic To Your Website

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Ways To Drive Free Targeted Traffic To Your Website

It’s a sad thing to know when you have a website developed at great cost and then it doesn’t get any visitors. When the launching party is over, then you begin waiting for any good signs, but soon you find out that the visitor counter remains at zero. If you’re one of these unlucky website owners, there is no need to despair. It’s probably only because you do not know how to drive free targeted traffic to your website. The very first step you should take is to submit the URL of your website to the many search engines and search directories on the web. Overtime, most of the search engines will pick up your site, but this can take quite long. Search directories do not really crawl the web, so they won’t find your site. You have to manually submit it.

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Ways To Drive Free Targeted Traffic To Your Website

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Branded Video Entertainment – The Gum Wars Heat Up

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with a clever branded video of their own. This one combines a couple of geeks with a rap musical score in a very effective branded video campaign. Check out the video for yourself at http://www.youtube.com/watch?v=7ov1DDjHt8c&feature=player_embedded#!. We told you branded video entertainment was the perfect Web marketing vehicle.

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Branded Video Entertainment – The Gum Wars Heat Up

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Branded Video Entertainment – The Gum Wars Heat Up

It looks like branded video entertainment is the marketing battlefield for companies looking to engage their audiences. The recent success of Orbit Gum’s branded video entertainment campaign promoting their brand of chewing gum seems to have sparked some interest from other brands. It didn’t take long for the people at Dentyne to come up with a clever branded video of their own. This one combines a couple of geeks with a rap musical score in a very effective branded video campaign. Check out the video for yourself at http://www.youtube.com/watch?v=7ov1DDjHt8c&feature=player_embedded#!. We told you branded video entertainment was the perfect Web marketing vehicle. It’s here and it’s clear that it is what Web viewers want and what they will accept as a new form of Web advertising. Jerry Bader is Senior Partner at MRPwebmedia, a website design and marketing firm that specializes in Web-video Marketing Campaigns and Video Websites.

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Branded Video Entertainment – The Gum Wars Heat Up

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