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SEO & Social Media Marketing To The Rescue

Now that the website is live, we just sit back, celebrate at the launch party with a bottle of bubbly and wait for all that traffic and recognition, right? Dream on! Internet marketing and online promotion require ongoing attention and acute care. The good news is that this part of the “web-dev” process can be the most fun and bring the most joy – both emotionally and financially. Checking your website stats and seeing that you have ten times the traffic increase when compared to last month, and having to hire additional help to respond to all of the contact form submissions can be very exciting times for any online business. (Yay! #success) Where do I start then? A properly crafted website well on it’s way with this. During the website development phase great care and attention was taken to lay the ground work for a sound SEO (search engine optimization) foundation. Well thought out page titles, meta tags, keyword sensitive copy-writing and a solid interlinking system should have all been in place. Having these items in place will greatly help in increasing your relevance in the eyes of major search engines.

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SEO & Social Media Marketing To The Rescue

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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine

Since its debut in 1996, Google’s search engine has experienced countless updates and revisions. But none of those revisions have fundamentally changed the architecture of the Google search algorithm as much as Google’s latest update, codenamed Caffeine. While recent reports put Google’s market share at around 65 percent, a massive update to its search engine technology makes sense at this point. Microsoft’s new Bing search engine showed some resiliency in late 2009, while Web 2.0 services like Facebook and Twitter have done a lot to change the way people search for content on the Internet. For Google to remain the most popular search service, it will have to counter Bing’s claims of technical superiority. It would also have to more effectively incorporate “real-time search,” the term used for finding information and content – like tweets from Twitter and breaking news stories – that have just been posted. That means a radically different Google search engine

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How to Get Top Search Engine Optimization and Placement Results with Google Caffeine

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Ask.com rebrands as social search engine

Stalwart search engine Ask.com has unveiled its new look to the public, returning to its Q&A roots by supplementing search algorithms with human assistance. The new website aims to provide a solution for web users seeking urgent or more reliable responses to tricky questions not available on the internet by incorporating social networking features that allow people to submit queries directly to other users. In an official blog post, Ask.com explained: “Today we’ve officially launched the public beta for the new Ask.com, which combines our proprietary answers technology (specifically tailored to extract questions and answers from the Web) with the human insight of the thriving Ask.com community drawn from our 87 million monthly uniques.” In its beta form, users can only access the service through invitation . By offering “the capability to pose questions to real people”, the new Ask.com aims to answer “those complex, subjective and/or time-sensitive queries that, no matter how advanced, computers simply can’t address.” This rejuvenation of the somewhat struggling search engine - which currently ranks fourth in the US search market with a 3.6 per cent share, according to comScore - may allow it to distinguish itself as a viable alternative to the likes of Google , Microsoft and Yahoo! Or, as the blog post puts it: “Ask.com is now uniquely able to offer the most comprehensive and convenient approach to getting answers, combining pages and people to help users find the answers to all questions - even questions for which no answer is published online.” Digg | delicious | Reddit | Google | Twitter | Sphinn | StumbleUpon | YahooBuzz | Facebook | Mixx | Contact bigmouthmedia

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Ask.com rebrands as social search engine

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Is Google Really Developing a Facebook Killer?

No less than CNN is reporting rumors that Google does indeed have a social networking site in the works which could give Facebook some competition. This new social site/program is supposed to be called GoogleMe or Google Me. Only Google knows the truth. However, creating such a site would be a smart move on Google’s part since they do need to compete with Facebook, mainly because Facebook is turning into a real search engine, one that could possibly give Google a run for all those lucrative search dollars. Ridiculous you say – not really, especially when you consider Facebook’s recent move towards “Open Graph Search” and its use of the “Like” button and box. Unless the surfing public changes overnight, Bing/Yahoo is not going to give Google any real search competition, but Facebook with its massive number of users and rating system could present a true contender. We also might see a complete change in how the surfing public sees online search. Google and the other search engines are quickly becoming one big “joke” in regards to organic search with big companies buying and selling their way into the top 10 spots and the search engines are helpless to stop it.

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Is Google Really Developing a Facebook Killer?

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SEO Client Relationships: Tips

Communication between client and service provider is a vital part in the success of any campaign, or indeed any business relationship at all. Due to the nature of SEO, many clients will have quite a lot of questions and these should be dealt with right at the early stages, before a campaign has even begun. It is really important that clients are made aware of the fact that it can take a long time to see results, especially for new domains. It is also highly advisable to discuss suitable measurements of a campaigns success, for example traffic numbers, search engine results and so on. These will all have to be tailored to the work in question and every job will have its own individual needs and challenges. This article aims to point out five common questions, and how you can deal with them effectively

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SEO Client Relationships: Tips

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Microsoft’s quarterly revenue bounds ahead of competitors like Apple

Microsoft has battled back against top rival Apple with its latest revenue figures, recording

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Yahoo! begins tests of Bing search and advertising platforms

With their fully combined search-advertising platform drawing ever close to implementation, Microsoft and Yahoo! have begun migration of both search traffic and advertisers. The Wall Street Journal reported on Tuesday that Yahoo! has commenced “shadow tests” to determine whether it can successfully migrate its keyword-based search ads to Microsoft’s adCenter platform. Under the 10-year search deal between the two companies , Microsoft adCenter will ultimately power search-based ads on both Bing and Yahoo! Writing for Search Engine Land, Yahoo!’s director of search engine marketing, David Roth, explained: “Yahoo has shared that we’re going to begin live testing of both organic and paid listings (showing search listings from the Microsoft platform on Yahoo Search) this month. “The idea as I understand it is to test the integration points for both organic and paid results, and if all goes well we could see a transition of organic (’algo’) listings in the August/September timeframe, with the paid transition right on its heels. “The goal is to migrate all paid advertisers to adCenter by October 15.

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Yahoo! begins tests of Bing search and advertising platforms

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Why is SEO So Important for E-Commerce Websites? The Basics.

In this modern age, it is increasingly important to make sure your websites are optimized for the major search engines through the use of Search Engine Optimization (SEO) practices.  The current top three search engines are Google, Yahoo and Bing.  Let’s face it though; Google is the major player and they set the standards when it comes to the Internet search industry. There are a few basic practices you can follow to make your site more friendly to the search engines and thus rank higher for certain keyword phrases when users search for them.  You just need to make sure you are conducting these practices properly.  Being at the top of the search engines for your target keywords is a make or break factor for the success of your business. There are millions of websites in existence and there could be thousands competing for the keywords you are trying to rank  for.  The Internet is a very competitive marketplace so it is vital to stay on top of the current SEO trends.  Not being recognized by the top search engines can be very frustrating, especially after putting a lot of work and money into creating and designing your website. Each search engine uses a different algorithm to conduct their searches.  These algorithms are kept secret by the companies and are always changing.  However, there are numerous people whose jobs consist of attempting to deconstruct these algorithms to figure out how the engines rank pages. In order to increase your web page’s rank in the search engine results, take the following advice into consideration: Keywords: Remember that content will always be king.  Fill your web pages with relevant information that will help visitors – search engines love this. Fill your content with your target keywords but don’t overdo it by stuffing keywords into your pages.  You need to keep your keyword density to no more than one anchor text keyword hyperlink per 100 words of content.  If the pages of your site contain relevant keywords to a searcher’s search phrase then your site has a higher likelihood of appearing on the results pages. Be specific with your keywords.  If you are selling “Men’s Nike Air Jordans” target that phrase not “Michael Jordan shoes.” When choosing keywords, put yourself in the shoes of the searcher.  What would you search (WWYS)? Meta Tags (Title, Description & Keywords): The title tag is the description of the current page you are on that appears on the top bar of your web browser.  For SEO purposes, you need to use your first targeted keyword at the beginning of your title and try to describe what your website is all about In 10-15 words

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Why is SEO So Important for E-Commerce Websites? The Basics.

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Top 10 Google Search Features for Your Business

The people at Google are truly amazing! They are evolving their search engine into something that can be an incredibly powerful tool for business. There are a zillion things that Google can do for different parts of your business and in this post, I will highlight the top 10 Google search tools that will help your supply chain. Since Google is just a click away, I think it’s a very useful for everyone involved in the supply chain to be aware of how much easier it can make their lives. Everybody from traffic managers, to purchasing people, to accounting people and customer service will likely need to reference what Google can do during the course of the week. There are a lot of people who don’t even know all of Google’s capabilities. So without further ado, here is your: Top 10 Google Search Tools That Will Help Your Supply Chain 1.

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Top 10 Google Search Features for Your Business

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The Low Down On Meta Tags

Anyone who’s learnt the basics of SEO has come across the two little words – meta tags. Some argue that meta tags are important, whilst other dismiss their use altogether. Here’s what you need to know about meta tags, their importance and their use. Back in the early days of search engine optimization (SEO), any given website’s ranking in the search engines relied heavily on on‐site optimization factors. These factors included, first and foremost, meta tags, as well as header tags, keyword density, and so forth.

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The Low Down On Meta Tags

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