search-engine

Google’s First Page… Guaranteed! – A SPN Exclusive Article

A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As usual, members came crawling out of the woodwork with advice – including members who didn’t even own a website. Unfortunately, that’s pretty typical on Internet Marketing/Small Business forums… members who don’t own a website instructing other members how to get on the first page of Google… members who don’t own a business dispensing business advice. So be careful where you get your advice from… but I digress. Not surprisingly, not a single member responded with the correct answer. And what is the correct answer? The correct answer is there is NO magic bullet that will assure a first page ranking on Google. Never has been, never will be.

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Google’s First Page… Guaranteed! – A SPN Exclusive Article

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How To Measure The Return On Investment For Social Media In Marketing

“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to determine how those numbers of followers and ‘likers’ stack up against delivery of a return on investment. We have clients who ask us this regularly so here’s some clarity for you. Measuring social media ROI is very difficult for a few reasons. The first is that it is very hard to use social media trackers for individual sales and the second is that social media is not a direct sales channel, it’s a relationship marketing tool.

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How To Measure The Return On Investment For Social Media In Marketing

search-engine

Google+ Is Serious About Business and Their Tools Show It

The Analytics tools for Google+ have many excited about the new Google+ Business Pages. Businesses know that when it comes to BI and decision making, data is king. Google has had years of experience building and honing its data gathering, analysis and reporting tools within the business framework, and it leverages this competitive advantage by integrating its leadership in search and API development to offer an easy and reliable way for businesses to measure the success of their online initiatives. This is a notable strength of the new social network’s business page features, because the Analytics component has been conceptualized and built from the very beginning. In stark contrast, Analytics and business intelligence seem to have been an afterthought for competing networks. Search It always makes sense for businesses to build on and extend their core competencies. Google is the dominant search engine in the online world so it’s no surprise that it brings its search expertise to the social networking table. Google+ Search focuses on allowing users to search through Google+ content, returning information from profiles, member posts and shared content from the Sparks engine

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Google+ Is Serious About Business and Their Tools Show It

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

What is geolocation as applied to SEO? It’s when a search engine identifies your whereabouts (by your IP or GSM) and serves you the search results relevant to that particular territory. Some folks find it limiting, while others are quite happy with the feature. However, when it comes to checking rankings, geolocation is mostly bad for SEO’s, since many of them work on websites that target multiple countries, in which case it becomes rather tricky to collect SEO data (rankings and other metrics) for a particular country when you yourself are in a different location. So, how does one manage to do it

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

search-engine

5 Common SEO Myths Explained

SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines. Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic.

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5 Common SEO Myths Explained

search-engine

Social Media Marketing – The Reality Does Not Need To Hurt

Why believe an advertisement if you have the advantage of social media? Might you have confidence in an advertisement over your pals suggestions and critiques? Naturally you wouldn’t! Therefore, I believe Social media marketing stands out as the most sincere form of marketing for your enterprise. Let’s address some important issues for your company: 1. Do you know what folks are saying about your business on Social media web sites? Every day I log into Facebook and Twitter and take a peek at what my buddies and friends are saying. It is not uncommon for my pals to write-up critiques, positives, negatives and feedback regarding an experience with a nearby business

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Social Media Marketing – The Reality Does Not Need To Hurt

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Google Webmaster Tools Search Queries Data is Now Live in Google Analytics

After a four-month testing phase, Google’s latest Search Engine Optimization reports in Google Analytics are now available to the public. Valuable information for webmasters and SEOs alike, the reports are based on search queries data from Webmaster Tools and make Google Analytics all the more useful. The reports can be found in the Traffic Sources section of Google Analytics and include:

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Google Webmaster Tools Search Queries Data is Now Live in Google Analytics

search-engine

What is SEO? Watch this Short Video

Do you want to gain traffic to your website but are new to the process of search engine optimization? Are you frustrated by the wealth of information on the internet about the subject and can’t seem to grasp the concept?

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What is SEO? Watch this Short Video

search-engine

Google Panda 2.3 Update is Now Live

Search Engine Land announced today that Google has confirmed that they have run an update to the Panda filter once again. The latest 2.3 Panda update went live as of late last week and includes a few new signals that help to distinguish between lower- and higher-quality websites. Not surprisingly, the latest update has caused certain sites to rank higher while other sites have experienced traffic drops.

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Google Panda 2.3 Update is Now Live

search-engine

How Will Google Plus Influence SEO?

It has only been a few weeks since the field trial launch of the Google+ project — the tech giant’s social networking service — and the search engine optimization industry is already wondering how the new service might affect organic search rankings.

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How Will Google Plus Influence SEO?

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