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Strategic Website Copywriting – Feel Your Online Pulse (Part 1) – A SPN Exclusive Article

Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses don’t understand why they should take a strategic approach to online or website copywriting. To most, copywriting is a fairly peripheral thing. At best, it’s seen as part of the online marketing process and will probably take care of itself as part of a website design or search engine optimization (SEO) brief. And yet, with so much resting on the success of a company’s website – through its rankings and sales conversion rates – it’s almost negligent not to take copywriting seriously. For many people in business, this would require a massive change in mindset.

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Strategic Website Copywriting – Feel Your Online Pulse (Part 1) – A SPN Exclusive Article

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Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

Video Marketing for small business is growing in significance in the media-rich, entertain me culture we now live in. That much we know. To show your video clips on your site, there are a number of details you should take into account on how to serve up your video files, because they tend to get large and load slowly, so utilizing a service in the cloud to host your videos that has mega-capacity and specializes in streaming video is an excellent idea. It ultimately comes down to ease of use versus control, with a smidgen of quality and user-experience mixed in. Video Streaming Services There are virtually dozens of qualified video hosting sites available you can utilize, and this is not the place to analyze them all. Some you’ve heard of, some you haven’t. I’ll detail and link to some of the top dogs here for both free and paid video sharing services.

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Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

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Google’s Secret Quality Guidelines Revealed and Explained

As the dominant search engine in the world, Google decides whether your site will gain top rankings in the organic results of its search engine. And while the company offers general guidelines on how to create a Google-friendly website, it doesn’t offer any secrets that will guarantee high rankings, which is why the industry nearly went insane when some of the company’s top secrets leaked out.

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Google’s Secret Quality Guidelines Revealed and Explained

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Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require

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Local Advertising: Devising an Online Strategy That Suits You

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The Urgency of Optimizing Your Site for the Search Engines

Getting a website ranked in search engines is a high priority for any business. Increasingly, the Web is the first place people turn to when they seek information, services, or an object to purchase. If you’re offering any of those things online, then it behooves you to pursue the well-known fruits — within the industry, and ever-more often outside of it — of search engine optimization.

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The Urgency of Optimizing Your Site for the Search Engines

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Google Announces Layout Algorithm Improvement

Google has launched an algorithmic update that evaluates the layout of a webpage. The latest change looks at the layout of a page as well as the amount of content featured on a page, and will negatively affect sites that don’t have enough content “above-the-fold,” such as sites where users have to scroll down the page past several ads to find content.

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Google Announces Layout Algorithm Improvement

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Endless Articles Ideas: What Everyone Wants to Read

Have freezer eye? You know, you stare at the computer long enough hoping to figure out which article ideas to write about only to have your eyes freeze. You ask yourself, “What do visitors want to read? What do I like writing about? What have I already written? What pertains to my website or blog? What will help sales? What will help people sign up for my newsletter?” And the main question most people ask, “What am I an expert on so I feel confident enough to write about?”, so on and so on

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Endless Articles Ideas: What Everyone Wants to Read

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The Most Popular Social Networks and Who Is On Them

How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected. Computers have drastically changed the technological landscape.

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The Most Popular Social Networks and Who Is On Them

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DIY: Backlinking Strategy

When it comes to getting backlinks there are a lot of methods to consider. Matter of fact you might want to take into consideration all the methods that are available to you. I am not referring to black hat tactics, but legitimate methods of backlinking. What some people do is rely on one “magic method”, but when it comes to getting backlinks to your site, there really is not one “magic method.” There are better methods, but there is no longer one method for backlinking. Depending on how hard it is to rank for a specific keyword, you will need to step up your game and implement several backlinking strategies. First and foremost, unless your article, web page, or whatever you’re trying to rank for is optimized and contains great content, you won’t make it very far, and it won’t stay on the top page of search engines for very long. Creating great content is the best method for backlinking.

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DIY: Backlinking Strategy

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What is SEO? Watch this Short Video

Do you want to gain traffic to your website but are new to the process of search engine optimization? Are you frustrated by the wealth of information on the internet about the subject and can’t seem to grasp the concept?

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What is SEO? Watch this Short Video

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