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An Argument Against Outsourced Content – A SEO-News Exclusive Article

Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

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Why Small Businesses Must Build Their Website on WordPress – A SPN Exclusive Article

Okay, if not WordPress, try Joomla. But, the key is to have access to your own Content Management System. But, I am getting ahead of myself. You are a small business and need a web presence? You have little if no software skills? I guess that describes about 99% of us, except those whose business is software! First, know why you are going on the web in the first place

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Why Small Businesses Must Build Their Website on WordPress – A SPN Exclusive Article

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Google Webmaster Tools Search Queries Data is Now Live in Google Analytics

After a four-month testing phase, Google’s latest Search Engine Optimization reports in Google Analytics are now available to the public. Valuable information for webmasters and SEOs alike, the reports are based on search queries data from Webmaster Tools and make Google Analytics all the more useful. The reports can be found in the Traffic Sources section of Google Analytics and include:

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Google Webmaster Tools Search Queries Data is Now Live in Google Analytics

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Starting a Lucrative Online Business for Financial Freedom Online

When one starts their online business, generally speaking they cannot afford to spend a lot of money on PPC campaigns or pay for Google Sponsored Ads, especially when they don’t even know if their efforts will bring guaranteed success. So how do people start a successful campaign without an advertising budget to play with? Well, you must’ve heard about Article Marketing. Most of us have heard about it but just feel it takes too much time and effort to do it. There must be an easier and quicker way to promote your business right? Wrong! Article Marketing has become one of the most risk free, popular, tried and tested online marketing strategies used to get more traffic and publicity for your online business, leading to more sales. There are no shortcuts to building a lucrative online business.

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Starting a Lucrative Online Business for Financial Freedom Online

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How Will Google Plus Influence SEO?

It has only been a few weeks since the field trial launch of the Google+ project — the tech giant’s social networking service — and the search engine optimization industry is already wondering how the new service might affect organic search rankings.

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How Will Google Plus Influence SEO?

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When Paid Search May Be Losing You Money and You Don’t Know It

Using a PPC strategy was a good idea. From your perspective, it’s worked and it’s making you money. The figures tell the story. The click through rate is above average. The keywords and ads are working well. And you’re getting a satisfactory conversion rate and ROI. But simply taking your results at face value can give you a false picture. Because you can be making a big mistake when looking at these. The criterion of success for PPC search is whether it can meet your goals profitably through conversions.

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When Paid Search May Be Losing You Money and You Don’t Know It

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SEO – A Link Is A Link?

A few years ago to combat blog comment spam, the search engines implemented no follow backlinks. These changes wreaked havoc for big business and small business SEO. These no follow backlinks were suspected of having no SEO value because they don’t pass PageRank from the linking site. It now appears that although they may no pass PR, they do have value. In the recent SEOMoz Search Engine Ranking Factors report, a correlation exists between ranking and the presence of no follow links.The ratio of no follow to do follow links appears to be a search engine ranking factor. If do follow links greatly outnumber no follow links, the site or page link profile may seem unnatural. The search engines expect that in the normal course of link getting, links from both do follow and no follow sites are normal. If your site link profile has a very high ratio of do follow links, you may need to get more no follow links from social media sites, no follow blogs and other sources to balance your profile. What About Authority?

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SEO – A Link Is A Link?

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Search Engine Land Introduces its Periodic Table of SEO Ranking Factors

Considering that it is one of the most crucial Internet marketing strategies available to website owners and publishers, SEO is still very foggy territory for most. Many people regard it as an improper practice while others can’t justify the cost of investing in a long-term SEO campaign simply because they do not understand the methods. In an effort to help clear away some of the fog for people who are new to SEO, SearchEngineLand.com has released the Periodic Table of SEO Ranking Factors.

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Search Engine Land Introduces its Periodic Table of SEO Ranking Factors

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Google +1 Buttons Now Available Across the Web

In March, Google unveiled its +1 button, a way for users to recommend content to their friends and contacts directly from Google search results and ads. Today, the search giant has rolled out the button to the entire Web. Now, both large and small websites can add to their site what many (including Danny Sullivan of Search Engine Land) are calling Google’s answer to the Facebook “Like” button.

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Google +1 Buttons Now Available Across the Web

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Searching Socially Worldwide on Google

Google has been looking into social networking since 2009, and now they have finally devised a way for friends to find each other on Google. In their recent update for their search engine on people, they have allowed users see other users considered friends to appear in Google’s social search results thoughout SERP rather than appearing jumbled together down at the bottom.

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Searching Socially Worldwide on Google

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