seo

12 Social Media Rules of Engagement for Small Businesses

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1

Original post: 
12 Social Media Rules of Engagement for Small Businesses

seo

Submit Express to Exhibit at 2012 IRCE in Chicago in June

Submit Express will be exhibiting at the 2012 Internet Retailer Conference and Exhibition (2012 IRCE), June 5-8 in Chicago, Illinois. Joining the event for the third time, Submit Express will be unveiling its latest information, services, and tools for internet marketing optimization, search engine optimization, social media marketing, online reputation management, and more.

Go here to read the rest:
Submit Express to Exhibit at 2012 IRCE in Chicago in June

seo

Landing Page Optimization Tips & Techniques

Your Web site’s landing page is the biggest factor readers and visitors use to size up and form an impression about your business. It’s really what determines their first impression. We all know that the daily pace of Internet commerce dictates that you’re unlikely to have another chance with as much potential to persuade your audience to try your products or services.

See more here: 
Landing Page Optimization Tips & Techniques

seo

Google Sending Messages About Bad Linking Issues

Google is increasing its efforts to penalize bad linking issues, according to Search Engine Land. While the search giant has always disproved of artificial or unnatural links pointing to a site, the company will no longer label these issues as “silently distrusted” links, but plans to be “more vocal” when webmasters openly violate Google’s quality guidelines.

Excerpt from:
Google Sending Messages About Bad Linking Issues

seo

The Death of Paid Link Networks – A SPN Exclusive Article

Ahhh… Remember the days when you could just subscribe to a paid link network of your choice for as little as $49 and watch those rankings head upward every week. No need to get involved in the messy muddiness of “white hat” SEO, no need to build relationships with webmasters and spend days upon days researching and developing high quality, share worthy content… Those were the days my friend. And no, I’m not talking about pre-2008, or even 2011, I’m talking about 2012. Working in the casino SEO industry, it was quite common for me to see the top 20 competitors for any given keyword heavily loaded with blatantly obvious paid links in their backlink profile.

Read more here:
The Death of Paid Link Networks – A SPN Exclusive Article

seo

Submit Express Will Be Attending Ad Tech San Francisco

Submit Express will be attending and exhibiting at Ad Tech San Francisco on the second floor. The conference will take place at the Moscone Center West April 3 and 4. Visit our booth to learn how to expand your internet marketing, and ask about our many services, including

Original post:
Submit Express Will Be Attending Ad Tech San Francisco

seo

SEO and the Fool’s Gold Fantasy — A SPN Exclusive Article

Do you want to be on Page One of Google? Of course you do. Who wouldn’t! All you have to do is believe everything you’re told by the so-called SEO experts. ‘Page One’ is Nirvana, Utopia, and the Holy Grail all rolled into one Google Street Map location where the little yellow man hovers triumphantly next to your company offices. Better change that ‘yellow man’ to ‘solid gold man’ – 24-carat success that’s heading down your street sometime soon

View original post here:
SEO and the Fool’s Gold Fantasy — A SPN Exclusive Article

seo

Strategic Website Copywriting – Feel Your Online Pulse (Part 1) – A SPN Exclusive Article

Have you checked the quality of your website copywriting recently? If not, there’s no better time than the present to conduct a complete ‘health check’ of all your online copywriting activities – and how they fit together. A lot of businesses don’t understand why they should take a strategic approach to online or website copywriting. To most, copywriting is a fairly peripheral thing. At best, it’s seen as part of the online marketing process and will probably take care of itself as part of a website design or search engine optimization (SEO) brief. And yet, with so much resting on the success of a company’s website – through its rankings and sales conversion rates – it’s almost negligent not to take copywriting seriously. For many people in business, this would require a massive change in mindset.

See the original post here: 
Strategic Website Copywriting – Feel Your Online Pulse (Part 1) – A SPN Exclusive Article

seo

Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

Video Marketing for small business is growing in significance in the media-rich, entertain me culture we now live in. That much we know. To show your video clips on your site, there are a number of details you should take into account on how to serve up your video files, because they tend to get large and load slowly, so utilizing a service in the cloud to host your videos that has mega-capacity and specializes in streaming video is an excellent idea. It ultimately comes down to ease of use versus control, with a smidgen of quality and user-experience mixed in. Video Streaming Services There are virtually dozens of qualified video hosting sites available you can utilize, and this is not the place to analyze them all. Some you’ve heard of, some you haven’t. I’ll detail and link to some of the top dogs here for both free and paid video sharing services.

View original post here:
Internet Video Hosting Strategies and Tips – A SPN Exclusive Article

seo

SEO For Bing: 6 Killer Bing Optimization Tips For Your Website

You thought you were done when you optimized your site for Google, MSN, and Yahoo, right? Nope – the Microsoft Network, MSN, has partnered with Yahoo in a 10-year, $275 million dollar agreement and recently launched Bing. Having gone live in June 2009, it’s instantly very popular. There’s even talk that it may eventually replace Google as the most popular search engine because it is intuitive and offers users a number of search options.

More here: 
SEO For Bing: 6 Killer Bing Optimization Tips For Your Website

« Previous Page — Next Page »