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2 Quick & Easy Marketing Strategies for Creating a Memorable Free Giveaway

In today’s business community, there have been revolutionary steps made in strategies for marketing thanks to the internet, smart phones, and all the new gadgets and widgets that roll out each year. All these have made it much easier to implement a marketing strategy that allows small businesses to obtain the e-mail addresses and contact information for potential customers, also called leads, by offering what is often referred to as a “free giveaway.” Once you have leads in your database, you can follow up with them until they, either become customers or remove themselves from your mailing list. Offering a free giveaway to the group of people who you hope will buy your products or utilize your services is a quality list building technique to put you in touch with prospective clients. And a free giveaway provides them with an easy way to become familiar with your company and through which to preferably begin building a long-term relationship. Free Giveaway Strategy #1: Give them a taste of what you offer Ideally, you will use your free giveaway to not only attract clients who are new to you but to also set yourself apart from the competition

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2 Quick & Easy Marketing Strategies for Creating a Memorable Free Giveaway

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How Google Panda Has Impacted SEO for Newer Businesses – A SEO-News Exclusive Article

I’m sure most SEO’s have already read several articles about how to recover from the Google Panda or Farmer updates, many of which seem to be the same generic “10 SEO Facts” everyone should know moving forward. For those who remain in the dark about the Panda updates, in short, they have been very effective at weeding out sites with crappy content as well as keyword rich domains with crappy content. I’m not going to regurgitate the same information about quality and relevancy mattering more than ever, because it always has mattered. For Google, trust and authority have always been important, only now websites are going to have a much harder time showing up in the organic search results without it. Google’s most recent update may very well have forced many SEO’s to step up their content quality and re-evaluate their practices, but how has it affected online marketing for new and small businesses with smaller budgets? Larger companies with deep pockets have remained relatively un-phased by the Panda updates. Why? Because they typically have well established authoritative sites that already generate plenty of traffic combined with a robust, well-rounded paid advertising and media placement campaign that also drives plenty of traffic. But for the little guy, well you’ve got to earn your trust and there aren’t any shortcuts anymore

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How Google Panda Has Impacted SEO for Newer Businesses – A SEO-News Exclusive Article

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How to Choose a Colocation Data Center to Host Your Website – A SPN Exclusive Article

Choosing a colocation data center for your servers is an important step in the growth of any business. There are a few important things to consider before choosing a data center. The following tips will save you a significant amount of money and improve uptime: * Choose a location that is easily accessible to your business or by a reliable support technical team. This will help in reducing or preventing outages and minimizing downtime. Most major cities have hubs full of technical expertise and resources that can be available at the drop of a hat. * The data center facility you choose should have a sufficient amount of room to expand. That way you do not have to worry about moving if the facility fills to maximum capacity. Alternatively, be cautious of moving into an empty facility. You do not want to do business with a data center that has a failing business model

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How to Choose a Colocation Data Center to Host Your Website – A SPN Exclusive Article

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SEO with WordPress Sites

Once you identify a keyword that you wish to rank in Google for you want to get your on-page S.E.O right. S.E.O stands for Search Site Optimization and is the method a website undergoes to boost its odds of being found in Google for the relevant keywords. Meta-tags are HTML ( site code ) classes that search websites use to identify which keywords an internet site is relevant for. There are three first tags you will need to get right ; ‘Title ‘, ‘Headings ‘ and ‘Description’. Page Title The page title must contain your keyword. It doesn’t have to only be the keyword but ideally your keyword should appear at the start of title and there shouldn’t be any more than 70 characters in your title. Hence for instance I may have titled the page something like ; SEO – Using WordPress To Lift Your Site in Google Or SEO – Why You Want an SEO Company Or SEO – Local Economy SEO Services What ever your keyword is use it in the page title. Advanced WordPress Tip Using a plugin like WordPress SEO by Yoast will permit you to make 2 different headings – one for Google and the search engines and one for human readers

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SEO with WordPress Sites

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The Power of Online Video for Your Company – A SPN Exclusive Article

Using video to promote your website, services, or products has become an integral component of online advertising. With the explosive popularity of sites such as YouTube (now considered the number two search engine online), Vimeo, and others – it’s time to embrace video and make it work on behalf of your company and your website. Here are some amazing statistics about online video from 2010: * 172 million U.S. viewers watched an average of 14.6 hours of video. * Over 40% of consumers watch online videos on a weekly basis – Over 70% watch monthly. * YouTube serves over 1 billion videos per day.

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The Power of Online Video for Your Company – A SPN Exclusive Article