shopping

New Rules for E-commerce – – A SPN Exclusive Article Part 4

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact Web Hosting Companies. • In Part 1, we discussed how the new rules impact consumers. • In Part 2, we discussed how the new rules impact online merchants. • In Part 3, we discussed how the new rules impact shopping cart software developers. • In Part 5 we will discuss how the new rules impact smart phone application developers.

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New Rules for E-commerce – – A SPN Exclusive Article Part 4

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Setting a Sale Schedule for the Holiday Season

As the holiday season approaches, many retail stores begin to prepare for the sales ahead by getting ready with credit card processing systems and seasonal workers. However, one question that stores commonly deal with is how to set their sales schedule. When sales are placed too close to each other, customers may ignore or lose track of the promotions. However, relying on a single big sale may cause a business to miss out on other opportunities throughout the season. By effectively spreading out sales, retail stores and small businesses can get the most out of their holiday promotions.

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Setting a Sale Schedule for the Holiday Season

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8 Video Marketing Strategies for Small Business – A SPN Exclusive Article

There are a zillion ways to use video for business, varying from stylish, high-priced ad crusade commercials to complex landing page pieces designed to pull someone into a purchase. What are the greatest types of video for Small Business owners that can be created cost-effectively and published quickly and produce leads? Here are the Elite Eight. Introductory Clip Well-known and regularly underused, the video Intro to the Business is a brief, 5 minute or less (2-3 works well) homepage introduction that tells who you are, what you do and why customers should care. This can be done using a narrative in a commercial replete with lots of motion shots of the shop floor, the office, and merchandise; a talking head of the CEO to a blank camera; or use the 3rd party perspective of an authentic Video interview (see below) Business FAQ. Development costs can range from free (CEO riffing into a webcam) through a few hundred dollars to thousands for a videographer shot commercial.

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8 Video Marketing Strategies for Small Business – A SPN Exclusive Article

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New Rules for E-commerce – A SPN Exclusive Article Part 3

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact shopping cart developers. • In Part 1, we discussed how the new rules impact consumers. • In Part 2 we discussed how the new rules impact online merchants. • In Part 4 we will discuss how the new rules impact smart phone application developers.

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New Rules for E-commerce – A SPN Exclusive Article Part 3

shopping

Ultrabooks introduce ‘tap-and-pay’ online shopping

Intel Corporation and credit card giant MasterCard have announced a multi-year strategic collaboration to further advance the security and consumer payment experience of online shopping. The collaboration aims to combine MasterCard’s payment processing and commerce expertise with Intel’s strengths in silicon innovation and chip-based security to provide merchants and consumers better options for a safer and simpler online checkout process on Ultrabook devices and future generations of Intel-based PCs. Additionally, the two companies are working together to optimize emerging payment technologies, such as MasterCard’s PayPass and Intel Identity Protection Technology (IPT), in order to provide a safe “tap-and-pay” feature. PayPass is a payment method that allows consumers to make purchases without swiping a card or providing a signature. Intel IPT allows consumers to use strong two-factor authentication and hardware-based display protection to provide increased online security against malware. When used with an Intel IPT-enabled reader, consumers will be able to pay for online purchases with a simple tap of their PayPass-enabled card, tag or smart phone on an Ultrabook device. “MasterCard is constantly working to improve the shopping experience for consumers and merchants,” said Ed McLaughlin, MasterCard’s chief emerging payments officer. “The collaboration with Intel will deliver enhanced security and faster checkout – with the convenience of a simple click or tap.” Internet shopping is a huge industry, and it’s only getting bigger. According to Forrester Research, online sales reached $176.2 billion (

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Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

Everybody agrees that ecommerce software is invaluable in any online business. However it can even be more useful to you if it is SEO (search engine optimization) friendly. And that is one of the reasons why it is very important for you to find out whether your ecommerce software is capable of attracting traffic from popular search engines like Google, or not. These days we have lots of ecommerce software on the market. Some of it costs a fortune while we even have free software or at least where you can use it for free on a trial basis of 30 days

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Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

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Verticals Expanded, at Internet Brands

Two large verticals, Shopping and Careers, will be added by Internet Brands, Inc., with the acquisition of 12 websites.

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Verticals Expanded, at Internet Brands

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Marchex Reports Second Quarter 2008 Financials

Local search and advertising solutions firm, Marchex, has reported its results for the second quarter with revenue at $37.4 million, compared to $34.7 million for the same period of 2007.

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Marchex Reports Second Quarter 2008 Financials

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Ask & Answer Enhanced

Social commerce applications firm, Bazaarvoice, has implemented its Ask and Answer, on the Buy.com Internet Superstore website.

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Ask & Answer Enhanced

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Search Engine Strategies Conference & Expo, Announces Contest Finalists

Finalists for SEM Conference’s First Annual SES Awards, have been named by Search Engine Strategies (SES).

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Search Engine Strategies Conference & Expo, Announces Contest Finalists