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Write Current Content and Explode Your SEO – A SPN Exclusive Article

Content is King As a small business owner or entrepreneur trying to broaden your internet target and get recognized, I’m sure you are aware of the value of new, fresh, recurring content on your site of all types. When it comes to written content on page copy or blogs and articles, you need to be able to write well, be informative and entertain, that’s obvious. That’s for your viewers. But if you can’t write as well for Google and the other search engines to maximize your subject matter for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This article provides a frequently discussed yet misunderstood technique to help you make your material applicable and explode your SEO online. Google Adwords Keyword Tool Perhaps you’ve heard of Google Adwords, Google’s primary pay for placement vehicle on their mother of all search engine returns. You might have run a campaign or I bet you’ve at least been petitioned by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC. Well, Google offers a free instrument to help you select keywords and phrases based upon how much they are searched every month and how much competition there is from other marketers.

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Write Current Content and Explode Your SEO – A SPN Exclusive Article

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Be the First at the Party: Competitive Advantage – A SPN Exclusive Article

There are a lot of ways to make your small business competitive and gain an advantage over the other guys fighting for your customers. One of the greatest approaches is, when you have an innovation or strategy to offer consumers, be sure you arrive first. You’ll obtain a competitive advantage that will be tough to beat unless your service is God-awful. The Back Applicator As a young dude in my twenties, I’d been going to the beaches in Maryland each year looking for productive things to do, like party and pick up chicks (that is girls or women for the sophisticated yet unwashed masses).

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Be the First at the Party: Competitive Advantage – A SPN Exclusive Article

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3 Ways to Protect Yourself from Copycats – A SPN Exclusive Article

Small Business can take notes from grass roots political operatives in 2012 and take measures to limit the possibility that competitors will be eating their lunch by mid-year by literally taking their lunch. So how do you keep competitors from copying your good methods and ideas or co-opting them for their own, engaging in corporate theft? You have to grease the signs. Small Business Politics The political time of year is revving up, and with this year being an election year in the US, prepare yourself for more questionable, dirty tricks than you ever thought you would see. Candidates will work years to build the one thing they can run on– their reputation– only to see it demolished by discovery of the skeletons in their closets, or, if those closets happen to be vacant, a heinous accusation that stays regardless of its accuracy. Typically politically dormant, the state of the country is troubling me and I found myself recently at the house of a local businessman for a political meeting, and got to know a guy named David from a national association called Freedomworks, and his job was to assist that group’s chosen candidates win the election.

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3 Ways to Protect Yourself from Copycats – A SPN Exclusive Article

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Five Characteristics in a Great Small Business Leader

Ladies and gentlemen, the Peter Principle is alive and well in American business today. Many managers get promoted, but not many know how to become a great innovator in business. It seems the biggest sole contributor to attaining a position in management is to be absolutely devoid of people and communications skills. I know, that’s harsh, but that’s the way it is in many businesses that I see today. Being picked as the Chosen One at a business is great for the new manager, particularly for his bank account, but it can have a destructive effect on the organization. Productivity declines to near nothing, employee morale disappears, and retained earnings vanish under your very eyes. Management tracks a lot of data and issues a stack of memos like they were born for the job, but they couldn’t lead an army of fire ants to a picnic held by the American Crumb Association

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Five Characteristics in a Great Small Business Leader

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Leverage Collective Knowledge with Virtual Mastermind Groups A SPN Exclusive Article

If you want to become a more effective, take-action leader who improves your business leveraging the potential and collective energy from a trusted board of advisors, you’re likely thinking about a Mastermind Group. You have a few choices to get involved, like… 1. Start one myself– recruit members, set up agendas and rules, arrange destinations, invest in technology 2. Join an Existing Mastermind Group or one being created somewhere else– pay for participation, but no headaches associated with recruitment and organization 3. Do nothing — continue to depend on discipline for your learning, action steps and personal accountability; save energy and costs associated with ANY type Mastermind experience, LOSE THE PERKS OF MASTERMIND GROUPS FOR SMALL COMPANIES A possibility we’ve developed falls under # 2 above

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Leverage Collective Knowledge with Virtual Mastermind Groups A SPN Exclusive Article

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Advantages and Features of Mobile Web Design – What You Need to Know

2011 is being touted as the year when mobile technology really comes to the fore. So what are the characteristics, advantages and disadvantages of mobile web design? Which web development features are mobile friendly and which are not? Lastly and most importantly, how do you find out how mobile web design could work for your business? Advantages of Mobile Web Design * A well developed mobile website can mean an increased range of web visitors to your web site who will be happy to use your site to full effect and appreciate that it functions in the right way. * If your business targets people on the move (e.g. a restaurant or hotel), you’ll most likely pick up business with good mobile web development. * Even if your business isn’t a natural fit with mobile technology, giving thought to good mobile web design can present your company as a professional, cutting edge outfit which embraces new technology.

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Advantages and Features of Mobile Web Design – What You Need to Know

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Smartphones are Way More than Just Smart…

If you follow the industry of mobile marketing or mobile advertising you probably already have an inkling as to what is taking place all across the globe. Smartphone sales already outpace PC’s and laptops and there is no sign of any slowing in the future. There is good reason for this. A smartphone ain’t just a phone anymore. It is, in every respect, a pocket-sized laptop or PC that you can make or take calls with.

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Smartphones are Way More than Just Smart…

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The Reality of Achieving Top Search Engine Ranking

This article is the reality of what you need to do to get to the best position you possibly can in the search engines – no hype or myths. You will finally know what it is you really need to do and what you need to do to develop a strategy to promote your website. Let us first look at what it is that gets pages ranked in the top of the search engines. Search engines each have their own secret methods and algorithms for ranking websites with the overall mission to get the most relevant content in front of someone searching for particular keywords. There is an endless battle going on between the search engines to bring us the most relevant content and SEO experts trying to find loopholes to get their clients to the top. The different strategies for search engine optimization fall into two categories; white hat strategies which involve working with the search engines to give them what they are looking for, and black hat strategies which involve loopholes and cheats for getting ranked at the top. Although black hat strategies can work for a period of time the clever guys at Google will soon find out what you are up to tighten the loophole and ban you from the search engine. This is known as being Google slapped and can take a long time to recover from.

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The Reality of Achieving Top Search Engine Ranking

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Mobile Payments Vs. Mobile POS Payments Race Is On! – A SPN Exclusive Article

Can Anyone Catch Square With Their $4 Billion + a Month Head Start? The answer probably lies somewhere between PayPal and another mobile POS payment solution. If you’re the owner or manager of a small to medium sized business, a key part of our national economic engine, then you recognize the importance of mobile and using today’s technology; and you want to utilize it and capitalize on the opportunity that it presents, however you’re not quite clear on a few things. You’ve tried PayPal sometime back and you were astonished at what you found out. In order to use PayPal you must first accept their terms of service. By doing so, you in effect waive your rights to credit card consumer protection laws and you acknowledge that you cannot issue a chargeback for unauthorized use of your credit card and PayPal account. If you do, they have the right to limit your account.

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Mobile Payments Vs. Mobile POS Payments Race Is On! – A SPN Exclusive Article

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8 Video Marketing Strategies for Small Business – A SPN Exclusive Article

There are a zillion ways to use video for business, varying from stylish, high-priced ad crusade commercials to complex landing page pieces designed to pull someone into a purchase. What are the greatest types of video for Small Business owners that can be created cost-effectively and published quickly and produce leads? Here are the Elite Eight. Introductory Clip Well-known and regularly underused, the video Intro to the Business is a brief, 5 minute or less (2-3 works well) homepage introduction that tells who you are, what you do and why customers should care. This can be done using a narrative in a commercial replete with lots of motion shots of the shop floor, the office, and merchandise; a talking head of the CEO to a blank camera; or use the 3rd party perspective of an authentic Video interview (see below) Business FAQ. Development costs can range from free (CEO riffing into a webcam) through a few hundred dollars to thousands for a videographer shot commercial.

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8 Video Marketing Strategies for Small Business – A SPN Exclusive Article

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