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Facebook introduces private Page messaging

Facebook is making it easier for brands and consumers to communicate with one another in private. The titan of the social network recently began rolling out a mechanism that will allow brands to communicate privately with consumers via their Facebook Pages. However, unlike with Twitter, where either party can initiate a direct message, Facebook will require the individual initiate the conversation. Using a “Message” button on a brand’s Page, consumers will be able to privately message companies – much like they currently do with their “friends”. Once that is done, though, the conversation is open to both parties. The feature will also allow brands to privately respond to comments or posts on their Pages. Social media has long been marketed as a tool for one-on-one engagement with customers, but has to date primarily been used as a one-to-many platform. Private Page messaging opens up the possibility for more effective one-on-one communication and a greater level of customer service on Facebook

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Facebook introduces private Page messaging