the-search

Google +1 Buttons Now Available Across the Web

In March, Google unveiled its +1 button, a way for users to recommend content to their friends and contacts directly from Google search results and ads. Today, the search giant has rolled out the button to the entire Web. Now, both large and small websites can add to their site what many (including Danny Sullivan of Search Engine Land) are calling Google’s answer to the Facebook “Like” button.

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Google +1 Buttons Now Available Across the Web

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Ad Deals going wrong with Yahoo and Microsoft

Google is known as the search engine king. Advertisers have numbers showing that Google outperforms both Bing and Yahoo when it comes to the share of advertising clicks. Brad Geddes founder of the Certified Knowledge Center commented that when compared to Bing, Google recently averaged a number of clicks that is five to ten times greater.

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Ad Deals going wrong with Yahoo and Microsoft

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Google Acquires Flight Information Software Company

Google announced last week that the U.S. Department of Justice approved its acquisition of ITA Software, a flight information software company. While the search giant announced plans to acquire the company nearly a year ago, it will finally begin bringing its teams and products together to make it easier for users to find better flight information online.

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Google Acquires Flight Information Software Company

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European Antitrust Investigators Looking at Google Advertising Practices

European Union antitrust investigators are querying Google advertisers to find out if the search engine was using undue influence to keep advertisers or force them to spend more money for ads on their site. The New York Times reports that an investigation was opened by the European Commission last November after the organization received complaints from Internet companies in France, England and Germany.

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European Antitrust Investigators Looking at Google Advertising Practices

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Bing Continues Slow Market Gains in November

According to the latest figures from ComScore, Bing is slowly gaining market share on Google in the search engine space, but is still the runaway market leader. Google and Yahoo! both saw relatively flat numbers in search engine usage in November, while Bing continued its steady gains from recent months.

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Bing Continues Slow Market Gains in November

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Google Envisions the Future of Display Advertising

Google on Tuesday looked into the not-so-distant future of display advertising to report what the year 2015 will hold for advertisers and publishers. In a speech at the Interactive Advertising Bureau’s MIXX Conference in New York, Display 2015: Smart and Sexy, the search giant made seven predictions and explained why they believe display advertising is about to embark on its biggest makeover in history.

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Google Envisions the Future of Display Advertising

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Are Google Instant Changes Impacting Demand Media?

Google Instant has also brought with it some apparent changes to the search engine algorithm used by the company. Fortune magazine editor Dan Primack has an interesting — if completely unsubstantiated– theory about what is happening. Primack told PC World that the algorithm changes might have been triggered by Google to drive traffic away from online content publisher Demand Media.

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Are Google Instant Changes Impacting Demand Media?

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comScore August 2010 U.S. Search Engine Rankings

ComScore’s August 2010 U.S. analysis of the U.S. search marketplace shows that Google Sites led the explicit core search market with 65.4 percent of searches conducted, followed by Yahoo! Sites with 17.4 percent. Microsoft sites came in at third place with 11.1 percent, followed by Ask Network and AOL LLC with 3.8 percent and 2.3 percent respectively.

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comScore August 2010 U.S. Search Engine Rankings

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Google Executives Found Guilty in Italian Court

The New York Times reports that three Google executives were convicted today of violating Italian privacy laws in a ruling that the search giant denounced as an attack on freedom of expression on the Internet.

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Google Executives Found Guilty in Italian Court

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Survey Results: Google Does Not Make You Dumber

Does Google make you smarter by bringing you access to a wide range of information? Or (as posited by analyst Nicholas Carr in The Atlantic) does having the ability to find anything you want at your fingertips make you lazier and less likely to engage in deep, critical thinking. That was the question posed by the Pew Internet & American Life Project to 895 technology stakeholders and critics through an online poll, and the results were fairly comprehensive – Google is not making us stupider.

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Survey Results: Google Does Not Make You Dumber

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