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Top 5 Link Building Strategies for Your Site

The best Search Engine Optimization (SEO) experts can guide and assist you in link building strategies that will increase your website’s visibility on the internet. The following categories of backlinks give an excellent overview of the wide variety of options available for improving your site’s SEO ranking. Links from Multiple Domains While your link building strategies should focus on volume, your plan should not be to get most links from a single site. Instead, work towards just a few links from many sites for best results. As search engines rank sites, they consider how relevant the content is to the keywords and search terms. When you get links from multiple domains, you demonstrate that many sources find your content useful. This is critically important when you develop additional backlinks from authoritative domains. Deep (Ingrained) Links Instead of directing links to your site’s main page, use links directly to specific pages of content or images

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Top 5 Link Building Strategies for Your Site

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Google Panda and Content Farms

Web content was the main buzz in the SEO world in 2011, mostly due to changes in the Google algorithm updates known as ‘Panda.’ When these changes began on February 24, 2011, many website owners woke up to find their Google search engine rankings had nose-dived and their traffic from Google had ceased. Loss in traffic means loss in income. Panda was originally known as the “Farmer” algorithm change because significant Google ranking changes occurred in so-called ‘content-farm’ sites. Famous URL’s such as Suite 101, eHow, DemandMedia, EzineArticles, Squidoo, HubPages, and Yahoo’s AssociatedContent were hit hard by Panda. Google’s Panda evaluates the quality of the content found on all pages of a website. Because content farms are notorious free-for -alls which attract many amateur writers, those sites were hit the hardest. Google engineer Amit Singhal posted this advice on the Google blog: “One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.” Content farms scrambled to react to their changes in search engine ranking throughout 2011, as Google made more than a dozen adjustments to Panda. The notorious site, eHow.com, has made no recovery in Google rankings and traffic as 2012 begins.

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Google Panda and Content Farms

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Seven Tips for Better Business Writing – A SPN Exclusive Article

In the fast-moving environment we live in these days, those who jump to the top have fantastic communication skills, and that means superior business writing than the competition. You’ve heard the saying, “the pen is mightier than the sword.” Well, in business, you’d better be able to flourish a pen or else you might just fall on your sword. In the Information Age in which we reside, it’s a foregone conclusion that your capacity to communicate is one of the most vital skills you can master. In business, you’ve got to communicate with prospects, employees, suppliers, attorneys, consultants, maybe even legislators. In many cases you can express yourself orally and do just fine; however, you are dead in the water in business if you can’t get your point across in writing. So why is business writing so necessary? Come on, you didn’t know

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Seven Tips for Better Business Writing – A SPN Exclusive Article

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10 Ways to Improve Your Google Ranking

Google is the world’s most popular search engine. Shortly after its creation, Google’s popularity skyrocketed and it soon became the dominant search engine for finding information on the internet. This is why, if you own a website, you want it to be high in the Google ratings. Google is constantly changing and evolving so you need to keep up with the changes. Their recent changes, called the Panda Update, caused many sites’ rankings to drop significantly

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10 Ways to Improve Your Google Ranking

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5 Reasons Why You Need to Use Rel=Author on Your Content

Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted them to participate. Unfortunately, it’s been a bit hit-or-miss as to whether your content gets accepted or not. I saw mine accepted for a day or two many months ago, and then *poof!* it was gone. I reviewed their new guidelines recently, however, made a few changes, and sure enough, within a week or so, my content started showing up… yay! While you may or may not get your content into the program, the only way to know is to try, and persistence is definitely a key. If you’re thinking it’s just not worth the trouble, here are 5 reasons why it’s super important: 1. It’s Kinda Sorta Easy to Implement

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5 Reasons Why You Need to Use Rel=Author on Your Content

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10 Ways to Maximize the Power of Your About Us Page

If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page. Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.

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10 Ways to Maximize the Power of Your About Us Page

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Using Customer Service To Get Social Media Marketing Benefits

Social media marketing is more than just spreading a marketing message through social networking tools like Twitter or Facebook. It is about brand management and defense on those same social tools, and turning that defense into marketing opportunities. In many cases, social media marketing will often transcend the typical marketing communication messages and campaigns, because it comes from sources other than the marketing department. The customer service department is an unlikely place for social media marketing to happen, but because of the public nature of social networks, it can be a great place for brand defense and word of mouth marketing to happen, all because the customer service department is on the ball and handling customer complaints. Here is an example of how social media marketing usually works. 1) A customer has a complaint with their satellite service provider. They send a tweet out, which is seen by their 750 followers: “Channel 213 is out, and right before the big game. Stupid satellite company. Been sitting on hold for past 30 minutes.” 2) The satellite company is monitoring Twitter, and they respond with a message of apology and an offer to help.

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Using Customer Service To Get Social Media Marketing Benefits

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10 Ways to Boost Your Online Mailing List

One of the most powerful ways to build a successful online business is by creating relationships with your visitors so they can begin to trust you and feel comfortable ordering from you. One way of building these relationships is by having a mailing list so you can keep in contact with your subscribers. This helps form a bond and will start to build that foundation of trust and credibility. Sending out weekly online newsletters or mailings is a great way to solidify the trust relationship. But who do you send it to? Taking the time and effort to build a responsive email list is not easy but it certainly can be done. The ten tips below will help you get started building that all important list of names and email addresses! 1.

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10 Ways to Boost Your Online Mailing List

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The New Part Played by Social Media in SEO

When most people start planning SEO for their website I can bet you a large proportion of them get stuck when it comes to really understanding what part social media has to play in SEO. Social media often lags further down the priority list behind SEO for a variety of reasons, mainly a lack of clarity as to what benefits it will actually bring and the fact that it’s often difficult to relate a tweet or Facebook message to a return on investment whereas with SEO, for example, website owners can more easily attribute a growth in sales to new rankings for key-phrases. However, the way that social media has evolved means that it now plays a much more important role in search engine optimization. Searches are now taking into account the reputation of websites as reflected in social media sites to determine rank. What Content do Users want to Share? A more common occurrence nowadays is the placing of social networking buttons alongside pages and various pieces of content within the website.

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The New Part Played by Social Media in SEO

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10 Ways to Be Successful with Affiliate Sales

Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send the customers to the company’s site to make the purchase. Of course, I don’t want to make this sound too easy. It does take work, commitment, persistence and time like any other business.

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10 Ways to Be Successful with Affiliate Sales

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