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SEO Tips for E-commerce Sites

Search engine optimization (SEO) isn’t easy for any website, and e-commerce sites have some unique SEO challenges to overcome. These tips will help you tackle your e-commerce site’s SEO so you can rank higher in search engine results and get more visitors, customers and sales for your online store. 1. Create Unique Content on Each of Your Product and Product Category Pages Interesting, unique content tells Google a page is valuable, and helps it rank higher.

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SEO Tips for E-commerce Sites

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Creative Ways to Use QR Codes for Your Small Business

What are QR codes? Glad you asked. Quick response codes, or QR codes, are quite similar to barcodes in that they can be printed on virtually any surface. They originated in Japan and were seen on the sides of buildings, in brochures and even on public transport. The little codes became so popular that other countries wanted to cash in on their popularity. Why use a QR code at all? Many times consumers may want to know more about an advertisement, but they don’t have pen or paper while putting information on your phone can be time consuming and a hassle. So QR codes truly are the perfect solution. To put it mildly, QR codes are quickly becoming local internet marketing’s best assets

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Creative Ways to Use QR Codes for Your Small Business

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Don’t Give Up on Your SEO in 2012! – A SPN Exclusive Article

Many site owners get discouraged with their SEO campaigns very quickly. Either they are expecting miraculous results inside of three months or they seem to focus on what their site isn’t doing as opposed to how it is improving. These attitudes are the quickest way to kill your SEO campaign and hurt your online presence in 2012. Here are four things to keep in mind as you outline your 2012 SEO campaign: Everyone Knows “Just Enough” SEO to be Competitive For small businesses looking to optimize their own websites, there is a veritable treasure trove of free tips, tricks, guidelines, opinions, etc.

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Don’t Give Up on Your SEO in 2012! – A SPN Exclusive Article

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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?” Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track.

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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

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10 Surefire Marketing Tips That Will Improve Your Website Conversions

Like millions of other people, I’m a huge NFL football fan (go Giants), and the one thing I’ve learned over the years is that on any given Sunday, the worst team in the league can beat the best team in the league. It happens all the time. Why? Because in sports, just like in business, there’s a very thin line between success and failure – winning and losing. And the team that executes their game plan the best and makes the fewest mistakes will invariably win the game. That’s not a theory – statistics bear that out. In sports, mistakes are the wild card – the great equalizer

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10 Surefire Marketing Tips That Will Improve Your Website Conversions

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6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves

“I hate to market myself” is a very common complaint I hear from many of my clients. Some are introverts, who are naturally averse to self-promotion, while others just don’t realize that they also wear the hat of Marketing Director when they start their own business and unhappily discover that they are responsible for getting their own clients and customers. Trust me, it’s imperative that you get over this stigma (or move beyond it), for without marketing, nothing happens. What are the best ways for introverts to promote themselves in a way that doesn’t feel overly promotional? Here are 6 proven strategies to help introverts easily and effortlessly market themselves: 1. Stepping into the Shoes of Your Ideal Client and Target Market Do you understand what your target market needs and what their problems are?

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6 Proven Strategies in Helping Introverts Easily and Effortlessly Market Themselves

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10 Things That Will Make Your Tweets Pop!

Every day we work at it: toiling away on our social media networks, doing what we can to reach our customers and broaden our client base. Twitter is one of the simplest platforms to use when reaching out to people, but you may not be tweeting to your best advantage. So, what can you do to make sure that people actually want to read your tweets and can get the most out of them? Here are ten things that you should be doing with your tweets in order to make them stand out.

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10 Things That Will Make Your Tweets Pop!

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Google+ Reviewed

Social networking has grown steadily in scope and importance over the last decade, and over the past few years, Facebook’s position as the top dog of social networking services has been solid and unquestioned. Enter Google+. Google’s attempts to step into the realm of social networking have been plentiful and almost undeniable failures, but Google+ is undoubtedly their strongest showing yet, and has the best chance of success. It is growing steadily in popularity, but how well does it work and what sets it apart from its competitors? Read on. Social Networking, Google Style Google has a long, tumultuous, and mostly unknown and ignored history with social networking. The following is a rundown of their previous attempts. Orkut: As far as I am aware, this is Google’s earliest and (until now) most successful attempt at a social networking platform. It never gained much popularity in the United States, but it is huge in Brazil to this day, and it also has a following in India and other various countries.

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Google+ Reviewed