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Facebook IPO filing looming on the horizon

Facebook may be preparing to file papers for its initial public offering in the United States as early as this week, according to the Wall Street Journal . The social networking titan is reportedly preparing to file papers with the Securities Exchange Commission as early as this week, in what analysts are anticipating will be one of the biggest debuts for a U.S. company ever. Facebook’s long anticipated IPO is expected to raise as much as $10 billion (

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Are SOPA/PIPA Dead?… A Shocking Turn of Events – A SPN Exclusive Article

Last November I wrote an article titled The Advent of Internet Censorship in America . To recap: “The Stop Online Piracy Act (SOPA), also known as H.R.3261, was introduced in the United States House of Representatives on October 26, 2011 by Representative Lamar Smith [R-TX] and a bipartisan group of 12 initial co-sponsors. The aim of the bill is to help U.S. law enforcement and copyright holders fight online transmission of restricted intellectual property.” (Source: Wikipedia) Opponents of the bill says it goes too far and threatens to shut down or censor legitimate websites that might inadvertently link to or display such content. Anyway, when I wrote that article back in November, the bill was sitting in the House Subcommittee on Intellectual Property, Competition, and the Internet. It had yet to be introduced to the floor for a vote.

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Are SOPA/PIPA Dead?… A Shocking Turn of Events – A SPN Exclusive Article

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

What is geolocation as applied to SEO? It’s when a search engine identifies your whereabouts (by your IP or GSM) and serves you the search results relevant to that particular territory. Some folks find it limiting, while others are quite happy with the feature. However, when it comes to checking rankings, geolocation is mostly bad for SEO’s, since many of them work on websites that target multiple countries, in which case it becomes rather tricky to collect SEO data (rankings and other metrics) for a particular country when you yourself are in a different location. So, how does one manage to do it

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5 Easy Ways to Override Google’s Geolocation Results – A SPN Exclusive Article

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The Most Popular Social Networks and Who Is On Them

How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected. Computers have drastically changed the technological landscape.

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The Most Popular Social Networks and Who Is On Them

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Apple to become world’s top PC vendor next year, thanks to the iPad 3

Apple’s share of the PC market is set to increase in 2012 to make it the largest PC vendor in the world, especially if the hotly anticipated iPad 3 is snapped up at speed when it finally hits shelves – according to a research firm’s newest figures. Canalys say Apple’s PC market share has jumped from 9 per cent to 15 per cent over the last year alone , partially due to demand for the iPad, which the analysts count as a personal computer. Tablet computers, particularly the iPad, have changed the PC market quite radically over the last year and have been responsible for Apple’s growing market share. Canalys estimate that global PC shipments for the entirety of 2011 will hit 415 million, an increase of 15 per cent year-on-year, driven mainly by tablet sales. Although Apple will be fighting HP for supremacy during the last quarter of 2011, Canalys say that the launch of the iPad 3 next year will see Apple taking a sizeable lead, particularly as the iPad 3 is expected to come with all sorts of bells and whistles – notably a super-fast A6 processor and a slick, high-spec retina screen display. But, it’s expected that the Fire and Nook tablets will make it a little more difficult for Cupertino to turn the as-yet unconverted tablet-toting into Apple acolytes. “Apple has seen its PC market share expand from 9 per cent to 15 per cent in just four quarters, though iPad shipments in its core market – the United States – are likely to come under pressure in Q4 due to the launch of the Fire and Nook at extremely competitive price points,” said Canalys Analyst Tim Coulling in a company statement. “HP and Apple will fight for top position in Q4, but Apple may have to wait for the release of iPad 3 before it passes HP.” Other vendors are finding it very difficult to compete with Apple, due to their inability to produce comparable products at reasonable prices.

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Apple to become world’s top PC vendor next year, thanks to the iPad 3

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Four Social Media Marketing Myths

Social media marketing has many myths and untruths surrounding it, usually spread by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company’s Customers Do Not Use Social Media This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Some companies do not use social media at all, yet they profess to have the knowledge of their customers’ social media habits. The best way to find out if customers are on a social network is to join it and upload the customer email list. If no one is truly on there, the company can avoid it and never use it again. But if at least 20% of the list is on the network, the company should use that network and engage in social media marketing

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Four Social Media Marketing Myths

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How to Choose a Reputable SEO Company

The two most important elements that qualify companies to promote themselves as SEO experts are competence and professionalism. And the way you find out if a company is competent and professional, as well as legitimate, is to do your due diligence and check their credentials thoroughly, by exercising good old common sense and following these steps: 1. Verify Their Contact Information If the company provides a street address, Google it to see if it’s a real address. If they provide a telephone number, call the number to see if it’s answered by the company or an answering service. If they don’t provide a telephone number, walk away. SEO is serious business

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How to Choose a Reputable SEO Company

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How To Get Your Website Working For You

So you have your brand spanking new diploma in your hand, and you are ready to hang your shingle out and open for business. But wait – you know you need a website. So at that point you might invest several hundred pounds (at least), in getting someone to create the perfect website. The colours are stunning, the graphics are amazing. Perhaps it has a nifty little flash thing going on in the header with a montage of meaningful photography. It goes back and forward between you and your designer for weeks, tweaking it till you get it just right.

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How To Get Your Website Working For You

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Save Big On SEO

Search engine optimization has come a long way over the past two decades. When I entered the field in the mid 90’s most SEO was just entering a few lines of Meta tags and making sure your keywords were prominent on the page without overdoing it. Of course, back then there were maybe 25,000 to 50,000 competing web pages for any given keyword. Today typical competition ranges from 800,000 to 1,100,000. That’s a big difference! Go ahead and type in any keyword phrase into Google, Yahoo or Bing to see what I mean. Crazy, isn’t it

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Save Big On SEO

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Breaking Down the Impact of the Yahoo!/Bing Merger

When Microsoft and Yahoo! announced a search alliance last summer, it sent shockwaves through the Internet community. Yahoo! would leverage the Microsoft Bing search technology for its own search pages while flexing its online advertising deal on behalf of both companies. The deal was seen as a win-win for both companies as they attempt to wrest market share from Google, which has more users and searches in the United States than both Microsoft Bing and Yahoo! combined.

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Breaking Down the Impact of the Yahoo!/Bing Merger

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