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How to Webcast Videos on the Internet

Webcasting, also known as live video streaming, is one of the fastest growing video production services. Companies are increasingly using webcasting as a means of communicating that is more engaging than a conference call. The reason that webcasting is so much more effective as a communication tool, as compared to a phone call, is that part of all messages is delivered in non-verbal communication that isn’t transmitted using audio alone. Webcasting also has the benefit of connecting groups that aren’t in the same physical location at the same time to the same presenter and is often used at conferences, both for incoming and outgoing video communications. Live video streaming saves both the time and expense of flying a speaker to several locations and is an effective way for companies to lower their carbon footprint. Single camera webcasts can be very simple to produce but multi-camera webcasts require professional equipment and a technical director to perform the live switching. For the most basic webcast, a single camera transmits both the audio and video feeds to a computer that is connected to the Internet and the video is uploaded to a streaming server

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How to Webcast Videos on the Internet