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6 Things You Don’t Know About Online Video Marketing – A SPN Exclusive Article

Make no mistake – online video marketing is the “next big thing.” However, there are a ton of misconceptions about it floating around out there. The end result is business owners that are hesitant to jump onboard and who don’t think they have what it takes to use online videos as a marketing tool. Chances are you don’t know these 6 things about online video marketing. And, until you understand them backwards and forwards, you’re really missing out! 1. YouTube is the World’s Second-Largest Search Engine How much time do you spend making your website “Google-friendly”? Why do you work so hard on it? Because Google has a tremendous reach. Heck, the word “Google” has turned into a verb that’s used day in and day out, all over the world

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6 Things You Don’t Know About Online Video Marketing – A SPN Exclusive Article

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Write Current Content and Explode Your SEO – A SPN Exclusive Article

Content is King As a small business owner or entrepreneur trying to broaden your internet target and get recognized, I’m sure you are aware of the value of new, fresh, recurring content on your site of all types. When it comes to written content on page copy or blogs and articles, you need to be able to write well, be informative and entertain, that’s obvious. That’s for your viewers. But if you can’t write as well for Google and the other search engines to maximize your subject matter for Search Engine Marketing, you are the proverbial tree in the forest that falls when no one else is around. This article provides a frequently discussed yet misunderstood technique to help you make your material applicable and explode your SEO online. Google Adwords Keyword Tool Perhaps you’ve heard of Google Adwords, Google’s primary pay for placement vehicle on their mother of all search engine returns. You might have run a campaign or I bet you’ve at least been petitioned by Google Adwords “experts” to run your campaigns for you to help you pay less per click, otherwise known as PPC. Well, Google offers a free instrument to help you select keywords and phrases based upon how much they are searched every month and how much competition there is from other marketers.

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Write Current Content and Explode Your SEO – A SPN Exclusive Article

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Best Free Business Cloud Apps You Probably Haven’t Heard Of

The title might sound a bit presumptuous, but the writers at Cloud Nation worked hard to compile a list of cloud applications that most folks who don’t spend time in the cloud aren’t familiar with. All of these cloud hosted applications are free, but some of them do use the freemium mode of app distribution. In other words, the apps’ core features function forever for free, but extra premium features are available with subscription or other pay-as-you go plan. Mail Chimp : Are services like Constant Contact becoming too expensive?

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Best Free Business Cloud Apps You Probably Haven’t Heard Of

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Optimizing Your Business Facebook Page for Maximum Hits and Return Visits – A SPN Exclusive Article

With a user base of more than 750 million, Facebook is a viable social media marketing platform which cannot be ignored. Every business has potential customers on Facebook. So, to increase your brand presence, you need to optimize your business Facebook page and generate traffic for more business. To implement your Facebook business strategy effectively, you need to follow a few regulations. Using Targeted Keywords to Optimize Your Facebook Page Optimizing your page for keywords is the first step to raise your brand visibility. Use keywords which are sure to draw in customers who may not know the brand name but need your product

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Optimizing Your Business Facebook Page for Maximum Hits and Return Visits – A SPN Exclusive Article

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3 Reasons Why Viewers Hate Your Online Videos – A SPN Exclusive Article

Online video marketing – it’s the latest and greatest addition to internet marketing. If you create your online videos the right way, viewers will get excited about your products and services – and, more importantly, they’ll think of you as an expert in your niche. But if you create your online videos the wrong way, they’ll do the exact opposite! Sadly, far too many of the online videos out there fall into the second category. So, why do viewers hate your online videos? And what can you do to make them better? 1. Because the Background is Distracting No one wants to see the clutter on your desk, the drawing your kid made in school (no matter how cute it may be!), or sunlight streaming through the window that’s blinding everyone who’s trying to look at you.

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3 Reasons Why Viewers Hate Your Online Videos – A SPN Exclusive Article

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Netflix launches British invasion

It’s a full on streaming invasion as Netflix launches its services in the UK and Ireland. American film-streaming giant Netflix launched its services today in the United Kingdom and Ireland with a strong offensive in the streaming turf war against Amazon’s Lovefilm. “We are starting 2012 in the best possible way: by giving consumers in the UK and Ireland an amazing entertainment experience,” said Reed Hastings, co-founder and chief executive officer of Netflix. “Now, you can enjoy as many great films and TV programmes as you want, when you want, where you want, for one low monthly price with no contracts or commitments.” The world’s largest streaming service has 20 million members in the US, Canada and Latin America, and was so popular in the US it accounted for a third of all internet use in one quarter last year. Despite this, however, Netflix suffered several difficult setbacks in the past year, shedding 800,000 customers after changes to subscription prices, and prematurely launching breakaway Quickster before nixing the scheme almost immediately. The company has said it expects to lose money this year because of the UK expansion, as it competes with broadcasters who have their own web services, streaming companies like Lovefilm, and free services such as Channel 4′s 4oD and the BBC’s iPlayer.

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Netflix launches British invasion

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Tips on How to Convert Your Articles Into Videos

When I wrote the article “10 Proven Benefits of Converting Your Articles into Videos” the first comment I received from one of my followers was “How do you turn your articles into videos?” This prompted me to come up with this simple explanation on how to go about it. There are several options of converting your articles into videos. For instance you can use PowerPoint to create animated slides and convert them into a video format. You can use a flash program to create your videos. But these options really require technical know-how and most people may find it a little bit difficult. The easiest way to convert your articles into videos is by using an article-to-video-converter software that turns them into videos in the shortest time possible. It is user friendly and it doesn’t require much technical know-how. But you need to select a good program that allows you to edit your article in any way you want.

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Tips on How to Convert Your Articles Into Videos

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3 Ways to Protect Yourself from Copycats – A SPN Exclusive Article

Small Business can take notes from grass roots political operatives in 2012 and take measures to limit the possibility that competitors will be eating their lunch by mid-year by literally taking their lunch. So how do you keep competitors from copying your good methods and ideas or co-opting them for their own, engaging in corporate theft? You have to grease the signs. Small Business Politics The political time of year is revving up, and with this year being an election year in the US, prepare yourself for more questionable, dirty tricks than you ever thought you would see. Candidates will work years to build the one thing they can run on– their reputation– only to see it demolished by discovery of the skeletons in their closets, or, if those closets happen to be vacant, a heinous accusation that stays regardless of its accuracy. Typically politically dormant, the state of the country is troubling me and I found myself recently at the house of a local businessman for a political meeting, and got to know a guy named David from a national association called Freedomworks, and his job was to assist that group’s chosen candidates win the election.

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3 Ways to Protect Yourself from Copycats – A SPN Exclusive Article

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Five Characteristics in a Great Small Business Leader

Ladies and gentlemen, the Peter Principle is alive and well in American business today. Many managers get promoted, but not many know how to become a great innovator in business. It seems the biggest sole contributor to attaining a position in management is to be absolutely devoid of people and communications skills. I know, that’s harsh, but that’s the way it is in many businesses that I see today. Being picked as the Chosen One at a business is great for the new manager, particularly for his bank account, but it can have a destructive effect on the organization. Productivity declines to near nothing, employee morale disappears, and retained earnings vanish under your very eyes. Management tracks a lot of data and issues a stack of memos like they were born for the job, but they couldn’t lead an army of fire ants to a picnic held by the American Crumb Association

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Five Characteristics in a Great Small Business Leader

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YouTube acquires RightsFlow

YouTube has acquired licencing service RightsFlow, it has announced. The popular video-sharing website will use RightFlow’s muscle to help tackle online copyright issues and provide “smart copyright management” to its platform. “We’re excited to announce that we’ve acquired RightsFlow, a New York-based company that helps songwriters, recording artists, record labels, distributors and online music services manage music rights,” product manager David King wrote on the YouTube Blog . “As new ways of consuming music have emerged, RightsFlow has been at the forefront of solving the complex issues of licensing and royalty payment management. “By combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing the music.” As YouTube has evolved, so have licensing agreements and copyright issues. In its earliest form, YouTube came under fire from critics who claimed the video site allowed and encouraged materials to appear on its site that infringed copyright laws. Both YouTube and its parent company Google have been involved in several legal disputes on the issue – including a class action suit lodged by a group of music publishers accusing YouTube of allowing pirated materials to appear on site. After reaching a settlement in August, the publishers said in a statement: “As a result of this resolution, music publishers will have the opportunity to enter into a license agreement with YouTube and receive royalties from YouTube for musical works in videos posted on the site.” YouTube has since worked to shake any pirated content out of its site with a filter system, and by adding RightsFlow to its arsenal the web’s most popular video-sharing service will conceivably be in a better position to help artists and groups tackle issues regards rights and distribution.

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YouTube acquires RightsFlow

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