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Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

SEO For Bing: 6 Killer Bing Optimization Tips For Your Website

You thought you were done when you optimized your site for Google, MSN, and Yahoo, right? Nope – the Microsoft Network, MSN, has partnered with Yahoo in a 10-year, $275 million dollar agreement and recently launched Bing. Having gone live in June 2009, it’s instantly very popular. There’s even talk that it may eventually replace Google as the most popular search engine because it is intuitive and offers users a number of search options.

DIY: Backlinking Strategy

When it comes to getting backlinks there are a lot of methods to consider. Matter of fact you might want to take into consideration all the methods that are available to you. I am not referring to black hat tactics, but legitimate methods of backlinking. What some people do is rely on one “magic method”, but when it comes to getting backlinks to your site, there really is not one “magic method.” There are better methods, but there is no longer one method for backlinking. Depending on how hard it is to rank for a specific keyword, you will need to step up your game and implement several backlinking strategies. First and foremost, unless your article, web page, or whatever you’re trying to rank for is optimized and contains great content, you won’t make it very far, and it won’t stay on the top page of search engines for very long. Creating great content is the best method for backlinking.

5 Myths About Creating Video Content

Video is arguably the most powerful way to send your message across to an audience, yet it is surprising that such a small percentage of people use it both for their web content and marketing materials. This is perhaps due to a number of misconceptions that people have when it comes to creating video content, which are clarified below: 1. You Need To Spend A Lot: You may have seen or at least heard about companies that will produce your video for you, but charge an absolute fortune to do it (well, what the average person would consider a fortune). It’s not a necessity to get it professionally done – just take a look at the majority of videos on YouTube. Use your friend’s camera, or just record straight into the computer with a webcam. 2. It Needs To Be High Quality: The content of your video is what matters most – as long as this is helpful to somebody then there’s no reason it should look like it cost a million dollars. Don’t worry so much about your poor acting ability (or your friend’s poor acting ability), or whether the picture is too grainy – as long as the sound is okay then just about everything else is pretty trivial

5 Ways to Beef Up the Content on Your Site

When you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something “out there” in order to produce the results that you want on your site. There is one step that should happen prior to that though, and it’s one that a lot of site owners overlook. Before anything, you need to develop the content on your website. You see, in order to attract readers, you need to have some reason for them to be at your website. What sort of information are you providing? What problems are you solving? How are you helping your readers?

Why We Secretly Hate Your Emails (And What You Can Do About It)

Ok, I admit it…I’ve been a militant emailer for years. Whether it was requiring updates from employees, discussing strategy with partners, ordering from vendors, etc. I considered my emails as THE way to communicate and get things done, especially when working remotely. I’d get frustrated when emails were ignored or not comprehended and couldn’t understand why other professionals would take them so lightly. Yes, I’d read Tim Ferriss’s 4HWW and knew that some people were trying to cut back on their email consumption, limiting their time responding/sending emails, etc…but they shouldn’t do that to ME, I thought. What I didn’t realize before starting AdSenseFlippers.com was that some people loathed getting emails from me and their poor response rate was a secret rebellion in protest. Others have been writing about this as well, including such well-known bloggers as Seth Godin and Chris Anderson giving us email checklists and setting out to create an email charter