wikipedia

Google Panda and Content Farms

Web content was the main buzz in the SEO world in 2011, mostly due to changes in the Google algorithm updates known as ‘Panda.’ When these changes began on February 24, 2011, many website owners woke up to find their Google search engine rankings had nose-dived and their traffic from Google had ceased. Loss in traffic means loss in income. Panda was originally known as the “Farmer” algorithm change because significant Google ranking changes occurred in so-called ‘content-farm’ sites. Famous URL’s such as Suite 101, eHow, DemandMedia, EzineArticles, Squidoo, HubPages, and Yahoo’s AssociatedContent were hit hard by Panda. Google’s Panda evaluates the quality of the content found on all pages of a website. Because content farms are notorious free-for -alls which attract many amateur writers, those sites were hit the hardest. Google engineer Amit Singhal posted this advice on the Google blog: “One other specific piece of guidance we’ve offered is that low-quality content on some parts of a website can impact the whole site’s rankings, and thus removing low quality pages, merging or improving the content of individual shallow pages into more useful pages, or moving low quality pages to a different domain could eventually help the rankings of your higher-quality content.” Content farms scrambled to react to their changes in search engine ranking throughout 2011, as Google made more than a dozen adjustments to Panda. The notorious site, eHow.com, has made no recovery in Google rankings and traffic as 2012 begins.

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Google Panda and Content Farms

wikipedia

SOPA Spells Loss — A SPN Exclusive Article

Every business with an online presence – no matter the size – is going to be affected by the Stop Online Piracy Act (SOPA), which is set to be voted on when Congress resumes later this month. Companies like Google that provide a gateway to diverse content on the web will be hit directly, but even smaller businesses – from online payroll providers to ecommerce sites – could be affected, even if they don’t at first appear to have a direct link with anything SOPA was created to fight. Every user of the Internet, whether a business owner or not, needs to understand why SOPA exists and what the unintended consequences of this poorly considered piece of legislation will really be, both for small companies and the nation as a whole. After educating yourself, take action! If you disagree with SOPA and want to help stop it before it causes any damage, there are things you can do, both through your company and as an individual. What is SOPA? SOPA was introduced into the U.S. House of Representatives last October by Republican Representative Lamar Smith and 12 co-sponsors. It was created as part of an effort to combat online piracy on behalf of copyright holders by requiring that any site that links to or does business with an offending party be held legally responsible for any illegal acts the offender might commit, whether or not the site contacted is engaging in any illicit activities. What Does This Mean For Small Business?

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SOPA Spells Loss — A SPN Exclusive Article

wikipedia

The Most Popular Social Networks and Who Is On Them

How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected. Computers have drastically changed the technological landscape.

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The Most Popular Social Networks and Who Is On Them

wikipedia

3 Ways to Proactively Monitor Your Online Reputation

There is not much in contemporary business that trades on more equity than your business reputation. Stock prices fluctuate because of it, and the media boiling point is reached at disconcerting speed for either good and bad praise or hostility about businesses globally. The first step to managing your online business reputation is to be able to monitor what is being said about you, by whom, and how often. If it’s all great, it’s all good friends. Business worldwide both large and small duel daily using the double-edged, sword of Internet power. You need to know about the poison comments too, and of course, if nothing is being said about your business online, well, that is a problem all in itself. Good or Evil?

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3 Ways to Proactively Monitor Your Online Reputation

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8 Best Places For Building Authoritative One-Way Links

For any online webmaster or marketer, two things will consume most of your time: rankings and traffic. Usually, these two objectives will go hand-in-hand, the higher your rankings the more traffic you will receive. However, as you probably already know, getting higher rankings and traffic can be somewhat difficult. One of the best ways to achieve both, is to build one-way links from existing authoritative sites on the web. Now, let’s be honest, building quality one-way links will take some effort and time on your part. However, this can be done much quicker if you know exactly where to look for those authoritative sites or places which will let you create links back to your site. Here are some good places or sources for Authoritative One-Way link building: 1. Press Releases Press releases have become what article marketing was just a few years ago… excellent way to get quality one-way links back to your site. You can use both free and paid press releases to get your message out

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8 Best Places For Building Authoritative One-Way Links

wikipedia

Google, eBay, Wikipedia, Added to Search Engine

A search engine web site that combines many of the most used searches on the Internet, including Google, eBay and Wikipedia, has been developed under the label, Radiux.

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Google, eBay, Wikipedia, Added to Search Engine