Today I browsed through the 3,500 or so SEO questions people asked at Google and chose the most common ones to answer. I figured that, if so many people were seeking out answers for these SEO questions at Google, many of you may also be wondering the same things. Unsurprisingly, many questions were along the line of “How do I get my site found in Google?” (Answer: Read everything the High Rankings website!) And sadly, there were tons of questions about Meta keywords , as if they had anything to do with SEO. But there were lots of specific questions that you may also have wondered about recently, from very basic things that we in the biz assume everyone already knows to what’s happening right now with Google’s latest algorithm changes. (I’m starting out with the more tricky technical ones. If those go over your head, please scroll down to the “On-page SEO Question” section.) Let’s dig right in… Technical Google Questions Q. Can I recover from Google’s “Penguin Update”
Online video marketing – it’s the latest and greatest addition to internet marketing. If you create your online videos the right way, viewers will get excited about your products and services – and, more importantly, they’ll think of you as an expert in your niche. But if you create your online videos the wrong way, they’ll do the exact opposite! Sadly, far too many of the online videos out there fall into the second category. So, why do viewers hate your online videos? And what can you do to make them better? 1. Because the Background is Distracting No one wants to see the clutter on your desk, the drawing your kid made in school (no matter how cute it may be!), or sunlight streaming through the window that’s blinding everyone who’s trying to look at you.
A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As usual, members came crawling out of the woodwork with advice – including members who didn’t even own a website. Unfortunately, that’s pretty typical on Internet Marketing/Small Business forums… members who don’t own a website instructing other members how to get on the first page of Google… members who don’t own a business dispensing business advice. So be careful where you get your advice from… but I digress. Not surprisingly, not a single member responded with the correct answer. And what is the correct answer? The correct answer is there is NO magic bullet that will assure a first page ranking on Google. Never has been, never will be.
“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to determine how those numbers of followers and ‘likers’ stack up against delivery of a return on investment. We have clients who ask us this regularly so here’s some clarity for you. Measuring social media ROI is very difficult for a few reasons. The first is that it is very hard to use social media trackers for individual sales and the second is that social media is not a direct sales channel, it’s a relationship marketing tool.