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Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

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Targeting and Engaging Your True Audience – A SPN Exclusive Article

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10 Ways to Maximize the Power of Your About Us Page

If you own an online business, you need to provide an About Us page. Unfortunately, many sites neglect to give this page the attention it needs and deserves. Many people do not realize the importance of an effective About Us page. Your About Us page has the distinct purpose of letting people get to know your company, which will help build the foundation of trust and respect that is needed for a successful online business. For certain businesses, the About Us page can also be used for recruiting new employees, sales reps, etc.

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10 Ways to Maximize the Power of Your About Us Page

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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?” Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track.

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Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

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5 Questions to Ask Before Purchasing SEO Content Writing – A SEO-News Exclusive Article

Don’t let the $2 offers fool you – buying SEO content is a big deal, and it’s not something you can cut corners with. After all, on the world wide web, your content is the only way that people can find out more about you. Whether you want to build up your reputation, get people to sign up for your email list, or sell your product, you’re going to need SEO content to do it. And it has to be good. Thanks to the Panda updates, Google is taking a harder stance on content now than it ever has before. But even setting Google aside, people aren’t going to take you seriously if you can’t even string a coherent sentence together.

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5 Questions to Ask Before Purchasing SEO Content Writing – A SEO-News Exclusive Article

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The Proper Use Of Your Website’s Tagline – A SPN Exclusive Article

It’s not so often that I will write on a subject that I am particularly well-versed in without using specific data to back it up (Well, I will use one example!). This article really is designed to take someone new to the World Wide Web, and “catch” them in time to create the proper tagline for their new site. A site tagline is basically its sub-title. Before we hit directly on the subject, let’s take a step back and start with the domain name. Finding the most suitable domain name for your niche target is critical. However, with so many sites on the web, you may not come away with exactly what you were looking for

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The Proper Use Of Your Website’s Tagline – A SPN Exclusive Article

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Are You Ready For Facebook Frictionless Sharing? – A SPN Exclusive Article

If you’re still evaluating the merits of putting a Facebook Share button on your site, it’s time to get off the fence. And make sure you come down on the right side. Oh, and while you’re at it, you might as well just start tearing the whole fence down. Right this minute there are more than 5 billion people who are using mobile devices. There are 2 billion, at any one time, communicating on the Internet. And Facebook alone has a membership of more than 750 million users

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Are You Ready For Facebook Frictionless Sharing? – A SPN Exclusive Article

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What Is More Important – Quantity or Quality in Online Article Submissions?

You may be wondering if taking the time to write a quality article is really worth the effort, considering that if you spent less time on each article you could produce more of them. What exactly does article marketing require? Which is more important in an online article submission–quality and quantity? The answer is “both”, but not in the way you may think.

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What Is More Important – Quantity or Quality in Online Article Submissions?

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12 Clever Ways to Boost Your Traffic

Traffic is essential to anyone who owns a website and/or blog. Without traffic we have no customers or sales. Unfortunately traffic does not just come to us, we have to work at it and we have to be consistent and persistent. Sales conversion rates normally average less than 5%. What this means is that only 5% of the people who visit your site will become a paid customer. So, to grow your sales, you need to boost your traffic and/or your conversion rates.

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12 Clever Ways to Boost Your Traffic

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How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines

Many of my b-to-b clients feel stuck in the mud when it comes to gaining the attention of their email subscribers. They use the same very limited number of techniques, strategies and angles time and time again. They realize recipients on their lists probably feel uninterested in hearing from them, which is but one step short of losing them when they unsubscribe. If this describes you, try these bolder approaches that arouse curiosity, freshen up your emails and improve both open rates and response – without getting downright silly or harming your business image. Along with each idea, I’ve provided an example illustrating how you might put it to work. 1. Ask a surprising or provocative question. Whoever Heard of a 78% Response to a One-Paragraph Email Blast? 2.

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How to Create Bolder, Jazzier, More Intriguing B-to-B Email Subject Lines

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Nine Steps to Social Networking Success

Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how to get started using it. While that is a simple question, it requires detailed understanding of the company, knowledge of business goals, and much more information as well. So, to provide people with meaningful assistance we developed these steps. Be advised that they do not provide answers, but lead you to asking the right questions. Why?

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Nine Steps to Social Networking Success

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