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Your Ezine Publishing Questions Answered

Ezine or newsletter publishing is an essential element of your online business. Ezines allow you to keep in contact with your prospective customers and to build relationships of trust and respect. Relationship building is the foundation of your online business and producing a quality ezine or newsletter can help you accomplish this. Over the years I have been asked many questions about how to publish and ezine. Below are many of the most common questions people have asked. Q: What is an ezine? An ezine is simply an electronic newsletter or magazine emailed periodically to a list of opt-in subscribers. Opt-in means these subscribers have signed up for and given permission for you to send your ezine. Q: To whom do I send my ezine

The Only Thing You Ever Need to Worry About When Writing Web Content

“Compelling content.” “Written with the search engines in mind.” “Google loves quality content.” These phrases are bandied around by all and sundry when it comes to the qualities of content writing, and such well-meaning but often-oblique instructions can actually serve to confuse many new writers. What you really need is something altogether simpler. A single instruction, one thing to keep in mind that will ensure your writing comes out well every time. And I think I have just the thing: “Value.” The Imaginary Google ‘Value’ Search Filter What if there was a little box that you could tick when making a search in Google which said: ‘Click here to show only pages which actually provide value to the reader.’ How many people would click it? Somehow I don’t think I would be the only one. Just think how much that would shake up the SEO industry! Suddenly everyone would be talking about the value of good writing rather than links, keywords, density, or whatever else is the flavor of the month as dictated by Google’s latest algorithm shake up. But even without the magic ‘value’ filter, the fact is that if you focus on providing value in every piece of content that you produce, you’ll not only write better content, but you also write better SEO content. I’m no SEO expert, but I do know that Google is always trying to provide the most relevant content to its users, and no matter what changes it decides to make in the future, you never need to be one algorithm adjustment from catastrophe if you focus on content that provides genuine value.

Targeting and Engaging Your True Audience – A SPN Exclusive Article

Successfully capturing readers’ attention is critical to transform your blog from a part-time hobby into a powerful web resource. To take the giant leap into influencer-status, you must identify your target audience, understand their interests and desires, and credibly deliver quality content. So how do you get there? Many successful bloggers I know, think of their blogs like entrepreneurial ventures. Why? Effective entrepreneurs set goals, determine how to reach them, and make adjustments to keep themselves moving towards their target. You should take the same approach with your blog. Web publishers must know their customers and constantly hone their message and approach to move ahead of the pack

Ten Steps to Building a Loyal Readership – A SPN Exclusive Article

Starting a blog from scratch can be intimidating. There are a countless number of established blogs on the web, and you must differentiate yourself to compete. These ten steps can help guide you on your way to penetrating the elite fraternity of professional bloggers, and building a loyal readership. 1. Have a Plan One of my favorite quotes comes from Lewis Carrol and Alice’s Adventures in Wonderland by way of the Cheshire Cat – “If you don’t know where you’re going, how do you expect to get there?” Decide early on what the specific goals of your blog might be. If you don’t outline your goals, you will risk writing meandering content that will lack focus. Write a detailed business plan and content schedule to avoid getting too far off track.