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Yahoo co-founder steps down

In the latest management shuffle, Yahoo co-founder Jerry Yang has stepped down from the board of executives and resigned his post as ‘Chief Yahoo .’ “The time has come for me to pursue other interests outside of Yahoo ,” Yang said in a statement . “As I leave the company I co-founded nearly 17 years ago, I am enthusiastic about the appointment of Scott Thompson as chief executive officer and his ability, along with the entire Yahoo leadership team, to guide Yahoo into an exciting and successful feature.” Yang served as chief executive at the flagging internet giant from June 2007 to January 2009 before being replaced by Carol Bartz. He is widely criticised for turning down a lucrative deal from Microsoft to purchase the company for $44.6 billion (

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Holiday Tales: 10 SEO Search-Ranking Myths

SEO myths become larger every year. Some are based partially in reality, and others have spread because it’s often difficult to prove what particular SEO action caused a resulting search engine reaction. For example, you might make a change to something on a page of your site, and a few days later notice that your ranking in Google for a particular keyword phrase has changed. You might naturally assume that your page change is what caused the ranking change. But that’s not necessarily so. There are numerous reasons why your ranking may have changed, and in many cases they actually have nothing to do with anything that you did. Mixing up cause and effect is one of the most common things new SEOs do. If it were affecting only their own work, it wouldn’t be so bad, but unfortunately, the clueless often spread their misinformation to other unsuspecting newbies on forums and blogs, which in turn creates new myths.

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Holiday Tales: 10 SEO Search-Ranking Myths

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Tips on How to Convert Your Articles Into Videos

When I wrote the article “10 Proven Benefits of Converting Your Articles into Videos” the first comment I received from one of my followers was “How do you turn your articles into videos?” This prompted me to come up with this simple explanation on how to go about it. There are several options of converting your articles into videos. For instance you can use PowerPoint to create animated slides and convert them into a video format. You can use a flash program to create your videos. But these options really require technical know-how and most people may find it a little bit difficult. The easiest way to convert your articles into videos is by using an article-to-video-converter software that turns them into videos in the shortest time possible. It is user friendly and it doesn’t require much technical know-how. But you need to select a good program that allows you to edit your article in any way you want.

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Tips on How to Convert Your Articles Into Videos

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Endless Articles Ideas: What Everyone Wants to Read

Have freezer eye? You know, you stare at the computer long enough hoping to figure out which article ideas to write about only to have your eyes freeze. You ask yourself, “What do visitors want to read? What do I like writing about? What have I already written? What pertains to my website or blog? What will help sales? What will help people sign up for my newsletter?” And the main question most people ask, “What am I an expert on so I feel confident enough to write about?”, so on and so on

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Endless Articles Ideas: What Everyone Wants to Read

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Microsoft says Yahoo!

Reports that Microsoft may be eyeing a stake in Yahoo surfaced for a second time as rumours continue to circulate that several groups are preparing to bid for a minority stake to help return Yahoo to its halcyon days. According to CNET , Microsoft is just one of several high-profile investors teaming up in a venture led by equity firm Silver Lake to bid for a stake in the company. Though reports remain officially unconfirmed, sources close to deal are reporting that Yahoo’s financial advisors set a deadline for bids early this week, and the board of directors is expected to discuss potential deals immediately. Since the departure of Bartz in September, reports Yahoo was “open to selling itself to the right bidder” have circulated, with industry experts speculating a number of different options going forward – including sale and restructuring. “The question is whether Yahoo can be a growth company again,” said a source close to the situation . “And that is still unclear.” One of the most significant changes in the rumoured deal would see investor and Netscape co-founder Andreessen Horowitz – who already serves on the board of directors at Hewlett Packard – installed as chief executive.

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Microsoft says Yahoo!

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3 Ways to Proactively Monitor Your Online Reputation

There is not much in contemporary business that trades on more equity than your business reputation. Stock prices fluctuate because of it, and the media boiling point is reached at disconcerting speed for either good and bad praise or hostility about businesses globally. The first step to managing your online business reputation is to be able to monitor what is being said about you, by whom, and how often. If it’s all great, it’s all good friends. Business worldwide both large and small duel daily using the double-edged, sword of Internet power. You need to know about the poison comments too, and of course, if nothing is being said about your business online, well, that is a problem all in itself. Good or Evil?

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3 Ways to Proactively Monitor Your Online Reputation

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3 Ways to Proactively Monitor Your Online Reputation

There is not much in contemporary business that trades on more equity than your business reputation. Stock prices fluctuate because of it, and the media boiling point is reached at disconcerting speed for either good and bad praise or hostility about businesses globally. The first step to managing your online business reputation is to be able to monitor what is being said about you, by whom, and how often. If it’s all great, it’s all good friends.

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3 Ways to Proactively Monitor Your Online Reputation

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The Meta Description Tag

The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. What Is the Meta Description Tag? It’s a snippet of HTML code that belongs inside the section of a web page. It is usually placed after the Title tag and before the Meta keywords tag (if you use one), although the order is not important. The proper syntax for this HTML tag is: If you’re using a content management system (CMS), look for a field to fill out that’s called Meta Description, or possibly just “Description.” Many years ago, the information contained in a Meta description could slightly help a page rank highly for the words that were contained within it. Today, neither Google, Bing, nor Yahoo! use it as a ranking signal. In other words, whether you use your important keyword phrases in your Meta description tag or not, the position of your page in the search engine results will not be affected

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The Meta Description Tag

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Websites With the Most Backlinks for November, 2011 & How to Improve Your Backlinks

Do you want to know how your website compares to the big players in your industry? Do you want to learn how to compete with these sites? This month, SEO analysis provider SEOprofiler.com has published a list of the websites with the most backlinks in November 2011. Comparing the backlinks of these websites with your own backlinks can help you to improve the position of your website. The necessary three steps are explained below. Backlinks are the cornerstone of successful search engine optimization

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Websites With the Most Backlinks for November, 2011 & How to Improve Your Backlinks

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F-Commerce | Revolutionising the Way We Buy Online

Social Innovations, the Manchester based Social Media Experts have released the latest version of their revolutionary F-Commerce plug-in. SIIP (Social Innovations Interactive Plug-in) is an application that allows an E-commerce site to be replicated into Facebook. SIIP intelligently targets users by interests, events and likes that are posted on their Facebook pages, this means that businesses who utilise the plug-in can actively target users on aspects such as the music, books or movies they like, where they like to go on holiday, birthdays and other general demographic information such as age and location. This means that the site, once incorporated into Facebook will present relevant products to the user based around their interests and likes. The application also has the facility to incorporate a separate section for ‘Facebook Offers’ giving the user the incentive to use the interactive f-commerce plug-in

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F-Commerce | Revolutionising the Way We Buy Online

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