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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

Google Place Search (formerly known as Google Places) rules local search. Just try it. Go to Google and type in “Personal Injury Attorney Your City.” The first seven listings in the “natural search listings” are all Google Places pages. Since 20% of searches are local and the majority of their over $30 billion in revenue comes from small businesses, Google has decided to go hard after local small business advertising. They started by creating 50 million Google Places pages using aggregated data from online directories and the Yellow Pages. These pages are mobile optimized and attached to Google Maps. Only about 8% of local businesses have actually claimed their Google Place Search page. Even less have fully optimized their pages. However, this is changing fast

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4 Ways to Make Sure You Beat the Competition in Local Search – A SPN Exclusive Article

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No

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An Argument Against Outsourced Content – A SEO-News Exclusive Article

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Local Business Online Visibility Tips – Use What You Do Every Day

When you think about online visibility for your local business it’s so easy to get wrapped up and overloaded with what you should be doing on the internet to promote your website. Yet, small changes to your every day business routine can make a big difference. Often, business owners think about being visible online as a way of reaching people whom you have had no contact with at all. That’s true in many cases. Sometimes, online visibility is as simple as making sure that people you interact with (even briefly) as part of your usual business routines are aware of your online presence. Not everyone wants to pick up the phone or call in to your premises to find out basic information like your opening hours or who to contact. Sometimes people just want to find out a bit more about you and your company.

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Local Business Online Visibility Tips – Use What You Do Every Day

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How to Get the Most Out of Your Email Marketing

One of the main reasons small businesses fail is that they don’t follow up with their leads. Usually it takes up to seven contacts with a prospect before they are ready to buy. Most people give up after one or two contacts. If you are not doing your follow up you, are leaving money on the table. Staying in touch with your prospects builds trust and keeps you fresh in their minds so that when they are ready to buy, they’ll come to you. Email marketing is a great, inexpensive way to keep in contact with the people on your list and to form and nurture a relationship with them

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How to Get the Most Out of Your Email Marketing

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Local Search Grows at a Faster Rate than Overall Online Search

A new study from the Yellow Pages Association (YPA) conducted by comScore shows that local search is growing at a much faster rate than overall online search.

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Local Search Grows at a Faster Rate than Overall Online Search

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Online Video Viewing Jumps 11% in March 2009

ComScore’s Video Metrix service reports that online video viewing increased 11% between February 2009 and March 2009 as U.S.

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Online Video Viewing Jumps 11% in March 2009

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AT&T Executive, Awared by Yellow Pages Association

The Knowledge Networks/SRI’s Senior Vice President, Burt Michaels, has been honored with The Yellow Pages Association’s Stanze Individual Contribution Award.

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AT&T Executive, Awared by Yellow Pages Association

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Searchles Develops Video Search Library Platform

Searchles is offering an intelligent independent video search platform with a library of videos, indexed from multiple video online sources.

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Searchles Develops Video Search Library Platform

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China Media Develops Search Engine

China Media Group Corporation, with the release of its beta version of the China TieTong Yellow Page website, has developed a new search application.

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China Media Develops Search Engine

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Search Engine Domain Name, InternetYellowPages.com, Sold

Web Yellow Pages provider, soUno, LLC, has purchased the domain name www.InternetYellowPages.com, under which it plans to relaunch the website, including a new design.

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Search Engine Domain Name, InternetYellowPages.com, Sold

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