An approach to Social Media Optimization

The practice of employing Social Media as a marketing tool is now becoming more and more prevalent. Many startup online businesses are using this method to drive traffic to their websites and increase sales. In this regard, it has proven its worth, for a company to think about investing in this method as well.

One of the ways to approach social media is to employ techniques that will give you solid results. The newest trend in this regard is Social Media Optimization (SMO). In 2010, Search Engine Optimization (SEO) is expected to take a backseat to SMO, which makes this a hot technique for online marketing.

Briefly, here are the key steps to implementing SMO.

1. To whom should we talk? Identify and research your target market. This is critically important as all your content will be based on this identification. Focus only on this target group.

2. Drop big breadcrumbs – When you are making your presence felt in social networking sites, make the trail back to your website easy to follow.

3. Word of mouth – Make it easy for people to advertise your site. If someone likes it, make it easy for him or her to share it on his or her social networks, forward links and bookmarks.

4. Discuss – Be active on forums that may concern your company or industry. Do not be afraid to be visible, after all visibility is what social media marketing is all about.

5. Subtlety – Whatever you do, do not push your product at every given opportunity. This will only create a bad reputation for your company. Be very gentle with any promotion and drop hints at the very most.

6. Get help – Never be averse to hiring a professional. The cost is well worth the returns as well as the time saved.