Education

Internet Marketing Fundamentals

Marketing in today’s world is much different from years past with the advent of social networking and blogs. By implementing the fundamentals of internet marketing to promote and sell, you have a greater chance of success. Social networking, blogging, radio and television interviews, book signing events and news releases are among the most valuable marketing tools available. By joining social networks, you have the opportunity to contact more people and promote yourself to more people than ever before.

Host a website, post short content about your product or services several times weekly. Many traditional authors and self-published authors self promote on website months before a book release to the public. Promoting on your website offers many benefits. Blog about what you know, present yourself as an expert on your product or services and post short content daily or several times a week. One of the most important benefits to the blogger is gaining consumer confidence. Consumer confidence equal dollars spent at your website on products or services. Self promote on social networks. Post on websites as a guest or expert. Request and accept online interviews.

News releases, considered among the top five marketing tools is simply a mail-out of promotional sheets, and newsletters promoting products, services. Solicit interviews by contacting either internet or local radio and television stations, verbally give the station manager a short bio, your product or services and let him, or she know you are available for an interview. Consider internet radio as a source for marketing.

OUP urges Congress to act on Google book deal

From its status as a news provider/publisher to online videos, copyright concerns have been par for the course in Google’s day-to-day activities for some years now. But perhaps no Google initiative has proved more intractable that its Book Search project, which aims to digitise all the world’s books and make them available online, bringing Google one step closer in its mission “to organise the world’s information and make it universally accessible and useful”

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OUP urges Congress to act on Google book deal

Finding a Behavioral Health Job after a Layoff

Widespread economic troubles have the unfortunate consequence of putting capable workers out of jobs. If you were part of a downsizing as a result of the recession, it can be very difficult to regroup and focus on finding a job. One way to get motivated and take advantage of networking opportunities is to enroll in continuing education for behavioral health professionals. Not only will this help you maintain licensure requirements, catch up on the latest behavioral health developments, and learn new skills that you can sell to prospective employers, it will also put you in contact with other behavioral health professionals who may be able to recommend career opportunities. Enroll in an online course or a live seminar at www.mckissock.com.