Don’t Buy That Tool!

Internet marketing is an ever evolving subject. For newcomers it becomes a daunting task to get to grips with all the concepts and methods that are being used. This is why everyone resorts to the advice and tools doled out by the internet marketing gurus.

While this is more or less the way to go, newcomers must be very cautious when doing so. There are many fake gurus out there who have nothing of substance in their advice. Spotting these is not too difficult; with a few searches and some time spent on forums, the legitimacy of these gurus can soon be found out. But there is a different threat that is difficult to spot.

This is where a guru puts a spin on an existing method or tool and puts it up for sale. In the desperation to stay ahead of the game, most newcomers will jump and buy the tool just because it’s new and “hot”. Unfortunately this happens because it is about a subject that is somewhat alien to them. A similar situation in the physical world is easier to spot.

For example, when Sony Ericsson releases a new mobile phone, the first thing people do (after going gaga over it) is to take stock of the features. Then they compare it with their own phones and decide whether they really need it. But the bottom line here is that they know and understand that it is a phone that has been released. Even if the company calls it a “human-to-human multipurpose multimode communication device”, people still know that it is a phone.

In the online world these types of things are difficult to spot. The first thing to do is to pick the gurus to follow. Picking known and established gurus is a safe way to go about it. This can be achieved with a fair bit of research online. Purchasing a tool from them means that it is proven and also that it comes with support. This way, updates about new products come only once in a while and the users can be safe in the knowledge that they can contact the guru for advice at any time.