Give Them a Real Bonus

When you are operating an online business you have to everything you can to bring in the customers and make a sale. From time immemorial one factor that has always influenced a customer is a freebie or in our context, a bonus. Offer a bonus with your product, this will help your sales a great degree. By not offering one, the customer has no compelling reason to buy from you. When you have worked hard to get traffic flowing to your site, why would you do something that would lose it?

But the crucial thing is what you offer. If you sell information products such as “buying your first car”, offering a companion bonus product titled “10 easy salad recipes” is really a stupid thing to do. Make the offer relevant. Offering “10 easy ways detail your car” is more along the subject line that you should be looking at. This is because first time car owners want to look after their car and keep it looking as good as the day they bought it and for them, the a bonus product that helps them do that will make a lot more sense.

Now place a value on the bonus you are offering. You can inflate it a little if you like, but not by too much. As long as people see a price placed next to the bonus, their perception changes positively toward buying the main product. In addition to this you should also display a picture and a description. This way the customer is not left in the dark about what they are getting.

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