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Advertising

Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require

Has Google+ Already Won that War Against Facebook? A SPN Exclusive Article

Just within the last two years Facebook overtook Myspace as the king of social networking. Now Myspace has been regulated by the technology and advertising community to the garbage heap of websites. Now has arrived what everyone knew would come, Google+, the newest best “social network” to compete in a crowded pack, dominated significantly by Facebook. Many people see that Facebook has a stranglehold on the social networking, and that nothing will take away it crown. I see completely the opposite that Google+ has already won, and within a year will easily take away any dominance that Facebook has, quickly sapping Facebook’s influence and value. For the last few years, I’ve made the argument to friends and colleagues that Google should be buying Facebook, it was only a natural progression. Instead of selling to Google, Facebook felt that it was a long-lasting company that itself needed to buy other companies and become the next Google