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Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

It’s true that Pay-Per-Click Advertising (PPC) such as Google’s “Adwords™” and Microsoft’s “Bing™” can be a remarkably effective, low-cost advertising solution that can almost instantly bring a flood of eager buyers to your website, if done correctly. However, it’s also true that you can take a terrible beating in a very short time if you’re not careful and don’t know what you’re doing. You see, Adwords™ and Bing™ (the dominant Pay-Per-Click platforms) are promoted as being easy to use. In a sense that’s true. You can sign up for an account and be walked through how to put up a PPC ad in a matter of a few minutes.

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Pay-Per-Click Management Services Don’t Cost, They Pay – 5 Reasons Why You Shouldn’t Do Your Own PPC

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Social Media – Part of Your Web Strategy?

It depends on what you are trying to achieve with your site, but for many sites, the answer is increasingly ‘YES’. Social media (mainly Facebook and Twitter for the purposes of this article) have become increasingly pervasive. Recently I read that one minute of every eight spent on the Internet, is spent on Facebook. If the purpose of a web site is to communicate, then identifying where other people are – is a good start.

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Social Media – Part of Your Web Strategy?

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Making Sense of Trademarks in AdWords

I was talking to a small business owner the other day, who was complaining to me about how difficult it is to run Pay Per Click ad campaigns on Google when you are faced with conflicting information all the time. I asked him to elaborate and he said: “I talked to my Google AdWords rep recently and he said that using company names in an ad violates Google’s terms. Also, in some of your blog posts, you seem to suggest bidding on common brand names is also a violation. But I was under the assumption that this was common practice. Is it not? I’m sure our competitors are doing that and I’m wondering if I could report that to Google?” It did seem like a confusing issue, so I decided to research it a little more. Use of Your Company Name or Trademark in AdWords Putting your own company name or trademark in your ad is certainly not a violation, it’s encouraged, particularly if yours is a well known brand/name. In the section of AdWords Help called Use of Trademarks in AdWords , there is an authorization form you can submit to be able to use your brand / trademark throughout your account.

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Making Sense of Trademarks in AdWords

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That First Impression: Title Considerations

While it certainly isn’t as much work as crafting the body of a superior article, selecting a title for a piece is definitely an important element of the entire process of content creation. The title of an article is a multifunction web tool, providing opportunities for engagement with the reader and search engine in equal measure. Putting some thought into the title and how best to leverage its effects will help title choices provide a solid return on investment instead of burdening an otherwise good project needlessly. Making Wordplay Work The necessity of a good title is rather self evident if one plays a small game. Borrowed from Christopher Hitchens’ autobiography, Hitch 22, the game basically goes like this: Pick a popular movie title and change it just slightly to get a “title that didn’t quite make it” — Quiet of the Lambs, American Pastry, Mister Zhivago, the American Samurai and such all demonstrate the importance of getting things just right. A small change can eliminate the value of good wordplay or an entertaining twist of phrase in favor of something more bland and pointless. To that end, try to put some thought into the title

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That First Impression: Title Considerations

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Learn Advanced Keyword Research at SES San Francisco

Whether you are a search engine marketing beginner looking to learn how to use keyword optimization to your advantage or an industry expert who wants to gain knowledge of advanced concepts, attending the Keyword Research SEM Training workshop at SES San Francisco on August 20 is a perfect way to gain more insight into the field. Whether you are interested in keyword research for PPC, SEO or social media purposes, this session will help you better understand the theories and concepts behind keyword research.

The four-hour session is led by Ron Jones, the president and CEO of online branding and client acquisition provider Symetri Internet Marketing. He has more than 18 years of experience in search engine optimization, paid search advertising and social media marketing and will share this knowledge with students in one amazing session. Students will learn how to find the right keywords, integrate them into various campaigns and measure their success.

If you are interested in learning more about the Keyword Research session at SES San Francisco, please visit http://www.searchenginestrategies.com/sanfrancisco/training.php.

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Increasing Your Conversion Rate

Generating traffic to your website is always the primary concern once you have got your website up and running. But all that traffic you generate will mean nothing if you cannot generate any sales. Of course there is a step that is between traffic generation and sales, and that is conversions.

Conversions can be anything from a Sale (the best conversion of all) to an inquiry, newsletter signup, download from the site, etc. Getting people into the conversion category is the first significant step you make towards a sale, because this gives you a “foot in the door”. Once you form a link with potential customers, you can keep in contact in various ways so that they will remember you first when they think about a product that you sell. The following are a few simple tips to keep in mind to increase conversion rates:

Identify your target audience – Once you do this, customize the pages to suit this particular audience. Having a general page that caters to all will not do you any great favors. Selling your product on that page is actually a secondary objective while forming a connection with the user is the primary objective you should focus on.

Choices, choices, choices – This is great if you are running a mega mall. Since you are not, cut down the choices. Having a few focused products to choose from will really work for you. The other thing to concentrate on is to make the page “idiot proof”. Everything must be simple and to the point, where the user does not get confused.

Be irresistible – Your call for action must be so tempting that they will be compelled to give something as simple (in their minds) as their contact details/email address in return. This is all you need in order to begin your relationship with that user.

If all these sounds too complicated, then you may consider hiring a Top SEO Firm.

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Search Engine Strategies Conference, to Feature Marketing Analytics Tool Developer

SEM analytics tool provider and web analytics consultancy, SEMDirector, will feature one of its executives at the Search Engine Strategies Conference in Chicago, to discuss Managing PPC.

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Search Engine Strategies Conference, to Feature Marketing Analytics Tool Developer