social media marketing

Ending Social Media Marketing Confusion

Consider this scenario: You know you’re supposed to get on Twitter to somehow promote your website. So you start randomly tweeting out links to a product or service page on your website. But who is going to care? Sure, you could do some Twitter searches and find people who are asking their own Twitter followers about a product or service that you may happen to offer. And yes, you could reply to them with a link to your information, but overall, is that really a good, scalable social media marketing strategy? No, it’s not.

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Ending Social Media Marketing Confusion

social media marketing

6 Essential Social Media Marketing Tips

When you go about marketing your online business through social media, there are a few basic guidelines you should aim to follow. These can be applied to forming connections in social networking sites such as Facebook or Twitter, as well as in social bookmarking services like Digg, StumbleUpon or Reddit – although, perhaps to a slightly lesser extent. Being a success through social media is all about leveraging connections, and giving in to the fact that no website is an island. If you are completely self-absorbed and only socialize with others for your own benefit, then you will have a hard time building a loyal following. These next few tips will help get you moving in the right direction, so you can grow your network much faster by using social media. 1. Get To Know The Culture: Before you get too trigger-happy and start sending friend requests or following people all over the place, get comfortable with how people interact in your chosen network. Find out what people respond to and get a sense of the language and etiquette people use when communicating with each other

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6 Essential Social Media Marketing Tips

social media marketing

Nine Steps to Social Networking Success

Social Networking has taken the world of business by storm. Properly used, it can establish you as an expert in your field, keep you in-touch with customers, sell your products, and market your business or organization. It is an around-the-clock marketing machine that never sleeps. In our seminars, we are asked how to get started using it. While that is a simple question, it requires detailed understanding of the company, knowledge of business goals, and much more information as well.

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Nine Steps to Social Networking Success

social media marketing

Leveraging the Social in Social Media

So, social media marketing is about the conversation, not the pitch. People are starting to get that. This is a good step, but what does it mean in practical terms? Having conversations with people is nice, but the goal of a brand is ultimately to get people interested in spending their time or money on the brand, after all. What does having this conversation accomplish, and just how does a brand use that conversation to get the critical conversion from conversation to customers? The Key Thing: Customer Investment Just about everyone’s familiar with the smart and trendy Mac commercials. They’ve been seen, redone, spun off and parodied just about to death, and will stand as icons of excellent advertising

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Leveraging the Social in Social Media

social media marketing

Social Media as a Negotiating Tool

Social media has blown onto the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away. For salespeople, an important question is, “Can social media help in negotiating?” My answer is, “Yes, it can.” I’m not saying you should directly negotiate with another person by way of a social media (although I suppose there might be exceptions where this is possible). What I am saying is that social media is a perfect tool that someone can use to help frame a situation or build their on-line reputation before the negotiations even begin. Negotiations are won or lost in two critical areas. The first is the period of time leading up to the start of the negotiations, when both parties are preparing to negotiate.

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Social Media as a Negotiating Tool

social media marketing

Social Media as a Negotiating Tool

Social media has blown onto the scene the last couple of years with the popular websites of Facebook, Linkedin, Twitter and many others. Nobody can tell for sure what social media will look like five years from now, but what everyone can agree upon is that the concept of using the internet to socially communicate is not going away. For salespeople, an important question is, “Can social media help in negotiating?” My answer is, “Yes, it can.” I’m not saying you should directly negotiate with another person by way of a social media (although I suppose there might be exceptions where this is possible). What I am saying is that social media is a perfect tool that someone can use to help frame a situation or build their on-line reputation before the negotiations even begin. Negotiations are won or lost in two critical areas. The first is the period of time leading up to the start of the negotiations, when both parties are preparing to negotiate. The second is at the end, when the two parties are working out the details of the negotiation. With regard to social media, I am not an advocate of conducting business negotiations in public.

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Social Media as a Negotiating Tool

social media marketing

Facebook Ads – Do You Use Them? If Not – Should You? – A SPN Exclusive Article

Business owners are always looking to optimize advertising and use the best locations on the Internet. Ultimately, they need to measure whether the time and effort – and the money spent are worth it. Facebook is one of those prime Internet sites that is emerging as an attractive location for advertisers. With over 500 million active users – Facebook is a force to be reckoned with – and probably one worth considering for advertising your company’s goods and/or services. Let’s take a look at the dynamics of advertising on Facebook: First of all, it is a social media network that is made up mostly of family and friends so the information profile that is tied to each user should be fairly accurate. That makes it an ideal source to tap into targeted groups: by location, by age, and by gender. Targeted advertising can also be done based on users “Likes” or “Interests” because that is part of the user profiles. This makes it easy to target specific groups such as those that like basketball or ballet.

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Facebook Ads – Do You Use Them? If Not – Should You? – A SPN Exclusive Article

social media marketing

7 Ways to “Green Up” Your Company’s Office – A SPN Exclusive Article

Everyone has become more and more conscious of the need to be more earth friendly both at home and in the office. It really is amazingly simple to start making some minor changes that really don’t require a lot of extra work or effort, yet yield some great results for our precious environment. In order to get started with some eco-friendly changes in your office, it’s simply a matter of educating your employees on how to “green up” and help our planet and offer them a few tools needed to properly implement your new earth friendly changes. Here are 7 easy steps that your office can take to “green up” the work place: 1. Use Recycle Bins One of the easiest first steps is to invest in some recycle bins or just put labels on regular trash bins: PAPER ONLY or CANS ONLY for all the soda cans that are used in an office. 2. Replace Incandescent Lights As lights burn out replace them with the efficient lighting CFL bulbs also known affectionately as the “twisty” bulbs. Ensure that all lights are turned off at the end of the day or as you leave a room to save on electricity.

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7 Ways to “Green Up” Your Company’s Office – A SPN Exclusive Article

social media marketing

The Era of the Social Media Snob

What is this new type of snob? What is a social media snob? Well I have a feeling you already know, but here is an example. This is the person that has spent the last 3-7 years making “lots” of money using social media marketing or blogging and teaching others how to do it. And while they are selling you marketing products off their blogs or websites, they tell you that you must engage with your customers in order to make money.

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The Era of the Social Media Snob

social media marketing

7 Ways to Measure Social Media Effectiveness for Your Company – A SPN Exclusive Article

The advent of social media and its integration into our lives has turned traditional marketing techniques upside down, but it has also given us many, new and unique ways to market that are creative and innovative. In the good old days you ran a marketing campaign and knew how much you spent and where you spent it and how much revenue was produced from it. But today the world moves a little differently. Social media marketing is here to stay and is, at times, difficult to measure as far as effectiveness is concerned.

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7 Ways to Measure Social Media Effectiveness for Your Company – A SPN Exclusive Article

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