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Social Media – Part of Your Web Strategy?

It depends on what you are trying to achieve with your site, but for many sites, the answer is increasingly ‘YES’. Social media (mainly Facebook and Twitter for the purposes of this article) have become increasingly pervasive. Recently I read that one minute of every eight spent on the Internet, is spent on Facebook. If the purpose of a web site is to communicate, then identifying where other people are – is a good start.

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Social Media – Part of Your Web Strategy?

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The Most Popular Social Networks and Who Is On Them

How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected. Computers have drastically changed the technological landscape.

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The Most Popular Social Networks and Who Is On Them

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How to Complete Your LinkedIn Company Listing – A SPN Exclusive Article

LinkedIn, which has recently reached 50 million user milestones, also has long been considered as a social networking site for professionals. If you’re in business, it is basically expected that you have a profile there. But with the more mainstream platforms like Twitter and Facebook being used for business purposes, some professionals are neglecting their LinkedIn profiles. While LinkedIn is certainly not as dynamic as other social media sites, it still provides a lot of value, if you use it correctly. So whether you’re new to LinkedIn or a veteran, here are some of the things you should consider incorporating into your LinkedIn strategy. Procedure to Complete your Company LinkedIn Listing: An expert solopreneur, will just take 30 minutes or less time to set up the company profile pages, but being new or a veteran, the below checklist will help to save time and make sure you’re ready to complete all the information when you log in. In addition to the company overview page, you’ll see tabs for career, products and services, and analytics. Here’s the information you’ll need to complete your company overview page. Company Name: Make sure that your company name listing matches with the name in your profile.

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How to Complete Your LinkedIn Company Listing – A SPN Exclusive Article

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Death of Steve Jobs Fails to Break Twitter Record

We all heard the sad news yesterday that Steve Jobs, founder and visionary at Apple, had died at the age of 56 after a long battle with pancreatic cancer. I heard it from a client who lives one mile from Apple headquarters and was awoken by helicopters over his house at 4.30am. But most people heard about it via social media. Within seconds of an official statement released by Apple, the first tweets started to appear. “#ThankYouSteve for the magic you brought to people’s lives.” “iSad

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Death of Steve Jobs Fails to Break Twitter Record

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“U” Turn Your Business Social Media Efforts

Let Uniqueness, Users and Usefulness PR Your Online Campaigns “Let’s hire an intern or recent college grad to do our social media!” For small and medium sized businesses this seems like a smart and cost-effective idea, mainly because many believe that social media is a necessary evil that the younger crowd “gets.” But, this plan goes in the wrong direction since social media is rapidly becoming the number one PR tool for businesses, and as such, requires a smart and effective PR strategy that focuses on the uniqueness, users and usefulness of the company. The Case of “Love Simple” Let’s take a look at the story of a small film whose own use of the three “U’s” translates successfully to a small/mid-sized business. “Love Simple,” a small, low budget film appeared at several festivals, received a nice review in the industry trade Variety, and then after rejections by film distributors to pick-up the film, it was about to run out of gas, until a social media campaign stepped in! Unique Every business has a unique aspect; however, sometimes the uniqueness is not overtly evident. For example, most claim to be the “best software solution” or the “best service in town,” but these are tired marketing slogans that do not highlight uniqueness. Perhaps there’s one small, niche element that sets these apart? For example, the software’s myriad offerings might include something trend-setting (a tax office management software that includes a differentiating client portal), or for service, maybe it’s an element of that service (the only bank in town that is open on Saturdays). In other words, don’t try to “sell” the whole package, but find that one morsel that might be unique! For “Love Simple” that uniqueness was only evident after a PR/social media team examined the film and discovered that the lead actress portrayed a lupus patient. After the team investigated, it was determined that this portrayal was indeed the first of its kind in the film industry; thus, the filmmakers were presented an opportunity to virally reach an audience that the film would most resonate with – lupus survivors and their family and friends. Once the uniqueness aspect had been identified, then it was time to translate that to Facebook postings, and blogger/media outreach.

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“U” Turn Your Business Social Media Efforts

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How You Can Make A List Using Facebook

Nearly every one of you have heard the saying, “the money is in the list”. That is very true today and will be for the foreseeable future. Having a great subscriber list is a fantastic way to let people know as soon as you have updated your website or your blog and as you you have new products or services which they may very well be interested in. Maybe you have a new product and need to get the word out fast.

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How You Can Make A List Using Facebook

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Twitter Secrets Revealed

Twitter just announced a brand-new feature that I wanted to make sure you knew about. It allows people to have 1-click access to follow you on Twitter directly from your website which is a huge benefit for building your following with your network and establishing a great social media presence using Twitter. I would definitely recommend setting it up on your website asap. Speaking of Twitter, I want to share some of the behind-the-scenes strategies and techniques that I personally use with Twitter to build a huge network of loyal, engaging and responsive followers that allows me to consistently build my list and get new clients. I’m going to make some assumptions that you are already aware of what Twitter is and how to do some of the basics like find friends, get followers, as well as send updates, replies, retweets, etc. These are some of the more advanced “systems” I use for leveraging the most of what Twitter has to offer. Friends (you follow) and Followers (follow you) I always suggest connecting with like-minded people and those you want to connect with as much as possible. It’s pace, not race. Most number of friends or followers does not matter

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Twitter Secrets Revealed

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My Top Six Link Building Strategies For Beginners

In this article I want to cover off back links, what they are, why you need them and how to get them. Now if your just starting out you’ll have heard of these but certainly I know for Sam & I when we first started out in internet marketing there’s so much info to take in, it blows your mind so I thought a brief explanation, beginners guide if you will might be handy, so here goes… What are Links? Broadly speaking Links are a ‘link’ between your site and another, so as an example you may find a site in the same niche as you links to you because you are not the same but complementary to one another – that’s the basics. You then get ‘one way links’ & ‘back links’- now stay with me on the detail here because One-Way links are also termed back links. But the unique thing about one-way links is that they do not return a link to the website linking to them, in other words they are not reciprocal

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My Top Six Link Building Strategies For Beginners

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How To Get Your Website Working For You

So you have your brand spanking new diploma in your hand, and you are ready to hang your shingle out and open for business. But wait – you know you need a website. So at that point you might invest several hundred pounds (at least), in getting someone to create the perfect website. The colours are stunning, the graphics are amazing. Perhaps it has a nifty little flash thing going on in the header with a montage of meaningful photography. It goes back and forward between you and your designer for weeks, tweaking it till you get it just right.

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How To Get Your Website Working For You

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Twitter users can track their progress with new analytics tool

Web developers and social media junkies alike can rejoice at the release of Twitter’s Web Analytics service. Twitter’s Director of Web Business Development April Underwood announced the new service at the TechCrunch Disrupt conference. The service, made possible by Twitter’s acquisition of BackType in July , will show users the most shared and discussed stories, as well as which referring sites direct the most traffic . BackType founder turned Twitter product manager Christopher Golda took to the Twitter blog to discuss the analytics tool. He said: “People have struggled to accurately measure the amount of traffic Twitter is sending to their websites, in part because the web analytics software hasn’t evolved as quickly as online sharing and social signals. “We’re announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites.” Users engaging with the Web Analytics tool will have the opportunity to see the amount of traffic Twitter is sending to their site and measure the effectiveness of Tweet button integration. The feature also allows users to track how much of their website content gets shared across Twitter. Previously, Twitter offered the Tweet button to help publishers share their content, but without a way to track any traffic generated through its use. Until now, Twitter only provided analytics services for advertisers, and the new service will be a welcomed addition to web developers keen to track their progress on the microblogging site

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Twitter users can track their progress with new analytics tool

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