Internet marketing can start off as a one-man-job, but you will soon find yourself swamped with a million things to do. If you do find yourself in this situation, a good solution can be outsourcing.
Outsourcing can be anything from website design to ghostwriting to customer service. In short, anything you don’t have time for and someone else does, can be termed outsourcing. However, you cannot blindly outsource your work. To ensure that you receive quality work there are some things you must keep in mind.
Review your supplier/agency as well as you can. More often than not they will not be in the same state or country. This means a lot of online research as well as inspecting samples of their work. Contacting their referrals and talking to them will also help.
Work out a budget and stick to it. Do not be tempted to go for bundle offers which contain services you do not require. Also keep in mind that expensive suppliers are not necessarily the best.
Weigh the pros and cons of a onetime fee versus a monthly retainer. This usually depends on the volume of work.
Always specify deadlines. In addition to this, be very specific on deliverables and payment based on those deliverables.
Have a clear outline of what you expect as an end product. This will avoid a bad end product/ service which will hurt your online reputation.
Have clear communication lines. You need to build up a relationship, convey your requirements and receive feedback.
Make some smart decisions and you will soon find yourself with a lot more free time to devote towards developing other aspects of your business.