The importance of Search Engine Optimization (SEO) is only too obvious when it comes to having an online business. While everything that can be done is being done to make a website SEO-friendly, a lot of people make certain common mistakes in the process, which are avoidable.
1. Lack of content – There are many sites out there that look very rich due to the videos and pictures that compliment the product. However, the textual content is woefully sub-par. The same is true for all other products on the site. This is a bad mistake to make in terms of SEO. This is not a condemnation of the page but simply means that to a search engine all the product pages look the same because of a lack of textual content. Therefore, the search engine will most likely ignore them or classify them as low quality. Make sure that you have a decent amount of content which is significantly different in each page.
2. Drop anchors – Use your Anchor Text smartly. The more you help a search engine know what is being linked, the better your ranking will be in searches. For example in “Website design by Creative Designers”, the link should not be Creative Designers but Website design.
3. Spare a thought for crawlers – Unless you really have to display designs using flash, it is best to use this component and other components like it to a low minimum. Search engine crawlers like links on your page, especially site maps.
The point that is being emphasized here is “help the search engine recognize you”. The more you help a search engine identify you and assess you, the better your chances are of appearing at the top of the list based on a keyword search.