Advertising

Bing sponsors The Simpsons on Channel 4

Microsoft’s mission to make Bing a household name on the UK airwaves has seen the company’s search engine become the new sponsor of The Simpsons on Channel 4, coinciding with the show’s 20th anniversary.

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Bing sponsors The Simpsons on Channel 4

Bing sponsors The Simpsons on Channel 4

Microsoft’s mission to make Bing a household name on the UK airwaves has seen the company’s search engine become the new sponsor of The Simpsons on Channel 4, coinciding with the show’s 20th anniversary. According to Campaignlive.co.uk, this will be the first time Microsoft has used TV sponsorship to promote its products.

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Bing sponsors The Simpsons on Channel 4

Bing sponsors The Simpsons on Channel 4

Microsoft’s mission to make Bing a household name on the UK airwaves has seen the company’s search engine become the new sponsor of The Simpsons on Channel 4, coinciding with the show’s 20th anniversary. According to Campaignlive.co.uk, this will be the first time Microsoft has used TV sponsorship to promote its products.

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Bing sponsors The Simpsons on Channel 4

Bing sponsors The Simpsons on Channel 4

Microsoft’s mission to make Bing a household name on the UK airwaves has seen the company’s search engine become the new sponsor of The Simpsons on Channel 4, coinciding with the show’s 20th anniversary. According to Campaignlive.co.uk, this will be the first time Microsoft has used TV sponsorship to promote its products. The Silicon Valley software giant previously planned to use the more controversial Family Guy to promote its Windows 7 launch in the US last October, until plans were scapped when executives watched the taping of the show and felt that its risqué subject matter was “not a fit with the Windows brand.” The Bing idents have been created by Interpublic agency Universal McCann, and will be placed before and after episodes of The Simpsons on Channel 4 and Channel 4 +1, as well as during ad breaks

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Bing sponsors The Simpsons on Channel 4

Bing sponsors The Simpsons on Channel 4

Microsoft’s mission to make Bing a household name on the UK airwaves has seen the company’s search engine become the new sponsor of The Simpsons on Channel 4, coinciding with the show’s 20th anniversary. According to Campaignlive.co.uk, this will be the first time Microsoft has used TV sponsorship to promote its products.

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Bing sponsors The Simpsons on Channel 4

Bing gains more market share

As Microsoft’s new TV advertising campaign launches in the UK promoting Bing as an alternative to search goliath Google , the self-styled ‘decision engine’ has already been gaining ground in the search engine rankings, according to the latest figures from comScore. The research firm has revealed that Bing’s US market share rose by 0.2 per cent last month, after previously rising by half a per cent in January . V3 reports that Bing now holds 11.5 per cent of the US search market and is steadily catching up with Yahoo! , which dropped 0.2 per cent to take 16.8 per cent of February’s search market

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Bing gains more market share

Bing’s TV ad hopes to topple Google monopoly

As Bing’s new TV ad campaign hits UK screens today, the Microsoft gang are sure to be hoping that UK net users will ‘Bing and Decide’ to give the decision engine a shot. The announcement that Bing would be launching UK TV ads certainly attracted attention from media and digital realms alike, and today eager industry insiders will be able to join the public in making their minds up about the ads. Rather than merely highlighting the ways in which Bing can aid search experiences, the adverts aim to show consumers how different the decision engine is to other search engines .

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Bing’s TV ad hopes to topple Google monopoly

Online ads could come under new ASA remit

The Committee of Advertising Practice (CAP) has received recommendations for ASA’s remit to be extended to include communications on websites and social networks.

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Online ads could come under new ASA remit

Microsoft launches Bing TV ads in the UK

Microsoft has launched a new TV advertising campaign in the UK promoting its ‘decision engine’ Bing as an alternative to Google , by mocking the “information overload” that often accompanies its rival’s search results. The Guardian reports that the $2 billion (

Twitter to try a new advertising model

It’s a never ending story and one that has kept the microblogging platform continually in the headlines: Just how will Twitter make money? It’s not the first time Twitter has played around with an advertising model.

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Twitter to try a new advertising model

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