How Spam Beat ‘Spam’

By Samuel Phineas Upham

We use the term to describe junk mail in our inboxes. But before there was online ‘spam’, there was Spam, Hormel’s lunchmeat. In the article “How Spam Survived ‘Spam,’” Karl Taro Greenfeld goes into how the lunchmeat company fought and won the “greatest marketing challenge in its 75-year history.”

According to the article, in an effort to protect its name, Spam tried to fight against other companies with the same name in their name such as Spam Arrest, Spam Buster, and Spam Cube. But even after a judge dismissed a case in which Spam tried to sue Jim Henson Productions, the company continued to fight the good fight. But instead of fighting, they decided to celebrate the name.

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About the Author: Samuel Phineas Upham is an investor at a family office/ hedgefund, where he focuses on special situation illiquid investing. Before this position, Phin Upham was working at Morgan Stanley in the Media and Telecom group. You may contact Phin on his Samuel Phineas Upham website or Facebook.