There was a lot of talk in the last few years about email delivery and email marketing in general. Unsolicited emails (spam) are a major problem right now. A lot of ISP’s are using powerful filters, trying to fight against the problem. The problem is that these powerful filters also block good emails in some cases.
That’s why a lot of online entrepreneurs think now that both campaigns and promotional efforts should avoid using emails. However, even though there are a lot of problems associated with it, email marketing is not dead, and can still be used.
Right now, there are a lot of people that think email has lots of potential and they are using only this method to generate traffic, ignoring PPC and SEO methods in the process. I know a company that used direct marketing when they were in the offline business and now they make over $100 million each year by using only email marketing.
Is Email Marketing Going To Be Replaced With RSS Feeds?
While some people believe this, it’s far from the truth. What is great about RSS is that it brings people the content they need, without being in danger of being blocked by ISP filters and having to visit all the sites to get that information. You also have the advantage of being able to customize the information that you’re getting and on what topics. While RSS is great, it’s not the same thing as email and it can’t replace it.
Some Email Newsletters Have Been Replaced By Blogs
When the spam crisis was worse, a lot of publishers decided to use blogs at the same time with email newsletters and some even shut them down completely, leaving only the blogs. That was one of the reasons why blogs have become popular so fast.
Despite the popularity that blogs have, there are still a lot of people using email marketing as their main source of targeted traffic.