Powerful Internet marketing tools

The ever expanding mobile and tablet sales give retailors new opportunities for Internet marketing. Mobile devices provide an excellent medium for retailors to stay connected to their customers. Here are some powerful Internet marketing tools that can become main-street in 2014.

Finger friendly interfaces: The increase in tablet and smartphone sales calls for more finger friendly designs. Previously famous sliders using the next button may become difficult to execute on smart devices and therefore, more finger friendly design will come into play in 2014. Younger generation is more versatile with their fingers on smart devices.

More content on one page provide a quick view of products customers are looking for. Instead of adding several pages, go long on using scrolling that customers will enjoy without having to leave the page. Learn from Tumblr and Pinterest. Also use simple colors on the page.

Use video and other rich content. Video viewing on mobile devices have doubled during the last few years. Take advantage of the trend. Instead of blurbs about the product use a short video about the company, products and others. Video gives you the opportunity to provide product details to the customer too. Videos can also be used for background. This will become an advantage over mediocre sites.