article writing

5 Reasons Why You Need to Use Rel=Author on Your Content

Have you heard of Google’s Authorship program yet? Whether you’ve heard of it or not, you’ve likely seen its fruits in the search results. You know those listings that have a photo of the author next to them? Most likely they get that extra cool stuff because they’re using Rel=Author correctly and Google has accepted them to participate. Unfortunately, it’s been a bit hit-or-miss as to whether your content gets accepted or not. I saw mine accepted for a day or two many months ago, and then *poof!* it was gone. I reviewed their new guidelines recently, however, made a few changes, and sure enough, within a week or so, my content started showing up… yay! While you may or may not get your content into the program, the only way to know is to try, and persistence is definitely a key. If you’re thinking it’s just not worth the trouble, here are 5 reasons why it’s super important: 1. It’s Kinda Sorta Easy to Implement

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5 Reasons Why You Need to Use Rel=Author on Your Content

article writing

Article marketing: Writing Attractive Headlines

Content is King in article marketing, but no one will see the content if the headline does not attract readers. “A comprehensive discourse on piscatorial product promotion methods” is a nice enough title if you are looking to attract old English professors who are interested in starting a website to sell fishing tackle online, but the rest of the online population will probably pass up on reading it.

Keep in mind that your article headline will pop up in a list of many articles, so it has to engage the reader immediately and effectively for them to select it. So your title should:

1. make it clear what the article is about
2. get the reader’s attention
3. not focus only on keywords
4. be search engine friendly
5. be accurate

An example of a not-so-obvious bad title would be “Little Rock guitar tutor: 5 things to look for”. The article deals with tips for finding a guitar tutor, not specifically guitar tutors in Little Rock. The location should be used only when the article specifically targets a location; for example “How to hail a New York Taxi Cab”.

There are three types of titles that you can experiment with which are popular and have a high rate of success due to their search engine friendly format.

1. How to – “How to oven roast a duck”, “How to create your own napkin rings in ten minutes”, etc
2. Top 10, 50, 100 – “Top 10 Cookie recipes”, “Top 10 Guitarists of all time”, etc.
3. Keyword – This is a tricky concept and should be used with care. Keywords should only be a part of your headline and should be used appropriately.
Always keep in mind that your headline is the “worm on the hook”, the better the bait the better the catch.

For those  that need help of experts in this area, we recommend Article Writing & Submission services of social media marketing company iclimber.

article writing

Article marketing: Developing a Good Resource Box

Article marketing is a great way for you to promote yourself and create a reputation. While it is essential that the content you provide is useful, insightful and well written you should also keep in mind that your calling card should hold true in these matters as well. The calling card in this instance is the resource box that you place at the end of the article.

Developing a good resource box is as crucial as the article; after all this is what will compel a user to follow you back to your own website. Don’t waste your time selling your product here, instead sell yourself and sell it well. Here are some points for you to consider in this regard.

1. Identity – Your name should be established clearly. Surprisingly many people skip this in favor of pushing their product and their links.
2. Bio – Your bio should be brief. If your article does not convince them that you are an expert in what you are writing about, a bio is not going to change their opinion. Make it short and effective.
3. Attract – Instead of saying “visit my website” or something similar, give them a compelling reason to go there. Offer freebies that the reader will be interested in which will keep them coming back to your site after the first visit.
4. Domain – There is nothing too wrong with www.stevejobs.com as long as you are Steve Jobs. But if you are not such a well known personality, a domain name which has “internetmarketingtips” or “free-real-estate-advice” for example is more compelling for the reader to click on.
5. Succinct – Usually article directories limit the amount of characters that can be used in the resource box. Use the space wisely.
6. Accentuate – Use characters like ==> or >>> in front of the URL to accentuate it.
7. Hyperlinks – Try to hyperlink keywords and phrases in your text back to your website. This practice will also improve your standings in search results. However you should keep in mind that article directories sometimes limit the number of hyperlinks you can have in the resource box, so once again use this technique wisely.

If you are too busy or lack the expertise to do it your self, then we recommend Article Writing & Submission services of social media marketing company iclimber.