Social Media

Social Media – Part of Your Web Strategy?

It depends on what you are trying to achieve with your site, but for many sites, the answer is increasingly ‘YES’. Social media (mainly Facebook and Twitter for the purposes of this article) have become increasingly pervasive. Recently I read that one minute of every eight spent on the Internet, is spent on Facebook. If the purpose of a web site is to communicate, then identifying where other people are – is a good start.

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Social Media – Part of Your Web Strategy?

Social Media

Caution: Avoid These Four Social CRM Pitfalls

You can make the most of the opportunities presented by social CRM (SCRM) and social media by avoiding these four common mistakes. Social Media — It’s Not A Broadcast Network Many companies fail to grasp the two-way nature of social media. So they use sites like Facebook and Twitter to saturate their audience with messages while making no effort to listen to their customers and respond appropriately. It’s the social media version of “shock and awe.” This is understandable given the evolution of marketing as outbound communication only. But today, such behavior is seen as loutish and clueless. Your Customers Might Misbehave — You Can’t You should behave as a peer with your customers, not a pal. Your customer community may be fairly rambunctious, even coarse on line, but that doesn’t mean you should match their behavior. You shouldn’t.

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Caution: Avoid These Four Social CRM Pitfalls

Social Media

The New Part Played by Social Media in SEO

When most people start planning SEO for their website I can bet you a large proportion of them get stuck when it comes to really understanding what part social media has to play in SEO. Social media often lags further down the priority list behind SEO for a variety of reasons, mainly a lack of clarity as to what benefits it will actually bring and the fact that it’s often difficult to relate a tweet or Facebook message to a return on investment whereas with SEO, for example, website owners can more easily attribute a growth in sales to new rankings for key-phrases. However, the way that social media has evolved means that it now plays a much more important role in search engine optimization. Searches are now taking into account the reputation of websites as reflected in social media sites to determine rank. What Content do Users want to Share? A more common occurrence nowadays is the placing of social networking buttons alongside pages and various pieces of content within the website.

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The New Part Played by Social Media in SEO

Social Media

The Biggest Video SEO Secret of Them All

There are video SEO tools, techniques, and secrets that all explain how to get videos and their hosting websites to the top of the search engines. These video SEO techniques all focus on winning search on Google, the biggest search engine of them all, as well as Yahoo and Bing. But the biggest video SEO secret? Forget about winning search on Google, win search on YouTube instead. That is because YouTube is the second biggest search engine in the world, behind Google. Furthermore, the fact that YouTube is so popular, also gives YouTube videos high ranking in search results on Google and other search engines online

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The Biggest Video SEO Secret of Them All

Social Media

Maximizing Your Customer Calls: Delivering Your Valuable Message to Customers Who Are On Hold – A SPN Exclusive Article

Anyone who makes their living in business either as an owner or marketer, has heard the term “niche” marketing. Niche marketing is a concept that is based on the idea that it is the little things (like little pockets of highly interested people) that we should be most concerned about appealing to. The concept recognizes the reality in marketing that you can’t be all things to all people. Nor would you want to. Juxtapose this philosophy with a vastly different outlook about how to use space and time to deliver your message to that niche. When it comes to delivery frequency, “less is more” has given way to “more and more and more and more.” Previously under-studied parts of the marketing and customer relations puzzle, are now the province of professional consultants and scientific study. The overall idea is to leave no moment or sensory experience free of immersion for your customer.

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Maximizing Your Customer Calls: Delivering Your Valuable Message to Customers Who Are On Hold – A SPN Exclusive Article

Social Media

LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

Online press release distribution has not lost its power to create buzz and brand awareness. In fact, in speaking with many business professionals who have used our distribution partner’s press release services, we’ve been told: * Their press releases were picked up by 40+ online sites and media news stations. * Their press release placement brought additional credibility to the launch of their new books, products and services. * They started to dominate the search engines – and “own” their keywords as search engines love optimized press releases * They doubled and tripled their website traffic * Multiple reporters and media professionals contacted them for additional interviews and media opportunities that give them more exposure. * Their website now ranks higher on Google – because online press release distribution is a powerful link building too. Here’s an additional benefit of online press release distribution that no one else is talking about…Online press release distribution will help you with your overall LinkedIn marketing efforts. 6 Ways Online Press Release Distribution Can Help You With Your LinkedIn Marketing Efforts 1) The press release generated publicity can provide you with instant credibility with your LinkedIn profile visitors. For example my client Sara LaForest’s headline reads like this: “Top Management Consultant Featured in Business Week, Fast Company & WomenEntrepreneur.com – Connect and Find Out Why”. This shows readers immediately why they should trust her and why they should trust what she has to say

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LinkedIn Publicity: How Online Press Release Distribution Can Help You with Your LinkedIn Marketing Efforts

Social Media

LinkedIn Marketing Tips For Law Firms – How Lawyers Can Attract and Retain More Clients Using LinkedIn

LinkedIn is reportedly the most popular business social networking site used by attorneys. In fact, a recent report shows that 70% of corporate counsel use LinkedIn as a tool, and half rely on it. Executives from every Fortune 500 company are using LinkedIn. To help law firms attract and retain more clients using LinkedIn, I have identified ten different opportunities attorneys should take advantage of. 10 Ways Law Firms Can Use LinkedIn to Attract and Retain More Business 1. Build relationships with potential clients – If you deal with corporate business, small business or real estate issues then you can use LinkedIn to network with potential clients – and educate them so they will want to come to you with their problems.

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LinkedIn Marketing Tips For Law Firms – How Lawyers Can Attract and Retain More Clients Using LinkedIn

Social Media

Don’t Have a Facebook Business Page? Why You Must Suck It Up & Create Your Facebook Business Page Today

If kids, soon-to-be-adults and millions of not-so-young adults are your future audience, then you need to have a Facebook Business Page as you need to be where your audience is. And, today, our children, teens, young adults and even older adults like my former room mates and my ex (who deny they are addicted to Facebook) can be found updating their profile, commenting and changing their status updates regularly. The New York Times even wrote an article recently that showed kids are finding crafty ways to get around the increasing number of Facebook bans their schools are implementing. One eighth grader, who preferred not to be named, said he coached a school administrator on avoiding the ban last year. “She hated not being able to get on Facebook at work and asked for my help one day in the office,” the boy explained, more than a little sympathetic to her plight. “What could I do?” It came as no surprise to me, and it’s speaking volumes of the need for small businesses, as much as they want to continue down that stream of FB Denial, to get on board and create a Facebook business page. It is time for them to put themselves in front of this next generation of Facebook addicts. Need more proof? 5 Reasons Why You Must Setup a Facebook Fan Page Fast! 1) Kids, soon adults, and millions of young and not-so-young adults are your future audience and they are all there, “friending” Justin Bieber under their covers (like my daughter last night) when they should be asleep

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Don’t Have a Facebook Business Page? Why You Must Suck It Up & Create Your Facebook Business Page Today

Social Media

Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis

Reverse SEO can help mitigate a corporate crisis, especially when the crisis is being played out in social media networks and on blogs. Many times, a story grows online instead of in the mainstream media, which can cause major problems with a company’s search engine rankings. Whenever someone searches for the company name, the story will be the first several listings to appear on the first page, not the company’s home page. But with proper tactics, this story can eventually be pushed down off the first page.

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Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis

Social Media

Four Social Media Marketing Myths

Social media marketing has many myths and untruths surrounding it, usually spread by people who have no knowledge whatsoever of social media marketing and how it works. These are some of the most common myths that abound, and some possible responses to use when faced with them. The Company’s Customers Do Not Use Social Media This is a common myth, and one that continues to astonish a lot of social media marketing professionals. Some companies do not use social media at all, yet they profess to have the knowledge of their customers’ social media habits. The best way to find out if customers are on a social network is to join it and upload the customer email list. If no one is truly on there, the company can avoid it and never use it again. But if at least 20% of the list is on the network, the company should use that network and engage in social media marketing

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Four Social Media Marketing Myths

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