Email marketing is a recent technique and for most marketers email marketing means spam. On the contrary, if done right, email marketing can be an extremely useful tool for the Internet marketer, spreading the word about his organization, telling people about promotions and keeping people informed about new things that are happening with his company.
Sending out mass emails to thousands or hundreds of thousands of recipients is great way to get started. There are many legitimate websites that offer email marketing services for a small fee. These tools allow use to create email lists, create the emails and send it out to specific list. Under spam rules these tools append a small un-subscribe link below your email. Users who un-subscribe cannot be added to the list ever again. Thus protecting the user and you. Enewsletters are also becoming popular amongst Internet marketers. Enewsletters are used to inform, more often a group who have opted to receive these emails about up-coming events, new products or promotions. If you are serious about starting an Enews campaign, you may also want to think about hiring a professional graphics artist and a professional writer. If you are on a very tight budget you may skip the graphics artist but having a professional writer is a must. No one wants to read copy that does not flow or isn’t grammatically correct. If you are going to enter the field of email marketing, make sure you keep it professional and send out your emails mainly to customers who are interested in your business. This will keep the number of people who report your email as spam to a minimum.