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How to Choose a Reputable SEO Company

The two most important elements that qualify companies to promote themselves as SEO experts are competence and professionalism. And the way you find out if a company is competent and professional, as well as legitimate, is to do your due diligence and check their credentials thoroughly, by exercising good old common sense and following these steps: 1. Verify Their Contact Information If the company provides a street address, Google it to see if it’s a real address. If they provide a telephone number, call the number to see if it’s answered by the company or an answering service. If they don’t provide a telephone number, walk away. SEO is serious business

Beyond Expectations – Getting the Most out of Facebook Like and Share

People long have loved to find new and innovative uses for the most innocuous technologies and advances. In the late 19th century, “moving pictures” were a nickel-arcade novelty. Today films such as Avatar are made on budgets comparable to military-grade hardware investments. Alexander Graham Bell’s telephone could barely call from one room to another; now the average iPhone has more uses and computing power than all the computers used in World War II combined. This trend is repeating itself with the rise of social media network marketing practices. What started as socialization programs only slightly more complex than the average e-mail client has grown into one of the newest and most promising marketing niches in the entire world

Starting a Lucrative Online Business for Financial Freedom Online

When one starts their online business, generally speaking they cannot afford to spend a lot of money on PPC campaigns or pay for Google Sponsored Ads, especially when they don’t even know if their efforts will bring guaranteed success. So how do people start a successful campaign without an advertising budget to play with? Well, you must’ve heard about Article Marketing. Most of us have heard about it but just feel it takes too much time and effort to do it. There must be an easier and quicker way to promote your business right? Wrong! Article Marketing has become one of the most risk free, popular, tried and tested online marketing strategies used to get more traffic and publicity for your online business, leading to more sales. There are no shortcuts to building a lucrative online business.

7 Ways to Measure Social Media Effectiveness for Your Company – A SPN Exclusive Article

The advent of social media and its integration into our lives has turned traditional marketing techniques upside down, but it has also given us many, new and unique ways to market that are creative and innovative. In the good old days you ran a marketing campaign and knew how much you spent and where you spent it and how much revenue was produced from it. But today the world moves a little differently. Social media marketing is here to stay and is, at times, difficult to measure as far as effectiveness is concerned.

When Paid Search May Be Losing You Money and You Don’t Know It

Using a PPC strategy was a good idea. From your perspective, it’s worked and it’s making you money. The figures tell the story. The click through rate is above average. The keywords and ads are working well. And you’re getting a satisfactory conversion rate and ROI. But simply taking your results at face value can give you a false picture. Because you can be making a big mistake when looking at these. The criterion of success for PPC search is whether it can meet your goals profitably through conversions.

The Power of Online Video for Your Company – A SPN Exclusive Article

Using video to promote your website, services, or products has become an integral component of online advertising. With the explosive popularity of sites such as YouTube (now considered the number two search engine online), Vimeo, and others – it’s time to embrace video and make it work on behalf of your company and your website. Here are some amazing statistics about online video from 2010: * 172 million U.S. viewers watched an average of 14.6 hours of video. * Over 40% of consumers watch online videos on a weekly basis – Over 70% watch monthly. * YouTube serves over 1 billion videos per day.

SEO – A Link Is A Link?

A few years ago to combat blog comment spam, the search engines implemented no follow backlinks. These changes wreaked havoc for big business and small business SEO. These no follow backlinks were suspected of having no SEO value because they don’t pass PageRank from the linking site. It now appears that although they may no pass PR, they do have value. In the recent SEOMoz Search Engine Ranking Factors report, a correlation exists between ranking and the presence of no follow links.The ratio of no follow to do follow links appears to be a search engine ranking factor. If do follow links greatly outnumber no follow links, the site or page link profile may seem unnatural. The search engines expect that in the normal course of link getting, links from both do follow and no follow sites are normal. If your site link profile has a very high ratio of do follow links, you may need to get more no follow links from social media sites, no follow blogs and other sources to balance your profile. What About Authority?

Why We Secretly Hate Your Emails (And What You Can Do About It)

Ok, I admit it…I’ve been a militant emailer for years. Whether it was requiring updates from employees, discussing strategy with partners, ordering from vendors, etc. I considered my emails as THE way to communicate and get things done, especially when working remotely. I’d get frustrated when emails were ignored or not comprehended and couldn’t understand why other professionals would take them so lightly. Yes, I’d read Tim Ferriss’s 4HWW and knew that some people were trying to cut back on their email consumption, limiting their time responding/sending emails, etc…but they shouldn’t do that to ME, I thought. What I didn’t realize before starting was that some people loathed getting emails from me and their poor response rate was a secret rebellion in protest. Others have been writing about this as well, including such well-known bloggers as Seth Godin and Chris Anderson giving us email checklists and setting out to create an email charter

Mobile Marketing Methods

If you want to grow your business, then it is time to take mobile marketing into consideration. You will need to have a firm grasp of network marketing in order to take your business to the next level and effectively understand this type of marketing. SMS is one of the most commonly used campaigns of this nature. SMS stands for short messaging service. Any mobile device is going to be able to view SMS and Text Messages. If you have your clients’ phone numbers, this can be an excellent marketing tool for your business. You will be able to send updates about promotions and other business related information straight to their mobile phone. If you want to take it a step farther, you can go with MMS. This stands for Multimedia Message Service.