internet marketing

Article Marketing Tips

Article by Pierre Zarokian of iClimber, A social media marketing company

Article marketing by now is a standard practice used by many doing SEO. Not only it generates back links, but also can generate direct traffic to your website. Here are some tips on how to make your article marketing work.

1- Write original content. Do nt write low quality content or recycle other people’s second hand content
2- Submit your article to high authority sites in your industry. These will result in better quality links and traffic to your website.
3- For most effect write as many articles as possibel and submit to as many different places as possible. A minimum of 4 articles monthly is recommended.
4- Do not submit the same exact article to several places, because this will defeat the prupose of link building as Google uses duplicate content filters. However, do make content modification and re-writes of your own article
5- Many bloggers are happy to publisg your articles for free in return for your free content. However, it is good idea to offer them a link back to make the deal more attractive and get more people to publish your articles.
6- Submiting your articles to a lot of article directories is not a good idea, because over time you will have duplicates of your article all over. Instead, submit your article to one or two top article directories and once you see a few people have published it, remove it or change it to a different version. Make sure these directories have a way of allowing you to remove your own article quickly.

Effective Online Marketing

Finding an effective way to market your online business or business online is a difficult task today. Especially with email marketing not being as efficient as it once was, due to exceptional spam filters, online webmasters are being forced to get exceptionally creative in reaching their customers and sparking interest in new demographics. However, new options have recently emerged such as ezine articles or periodical newsletters online. These options do not fall into the spam trap and are viable options in 2011.

Another key to succeeding in your Ecommerce venture is to market and keep your site updated effectively. This can be done by deploying a planned and excellent SEO model to get your site hits via search engines. While marketing in the traditional sense online is great, following some basic rules can lead to exponential growth. First and foremost always having a uniform and easy to use website structure; for example, not have backlinks all over the place, random HTML diagrams, or other things that are eyesores. This will lead to more quality hits on your site, and genuinely get people interested in reading your content instead of just passing on through. The other key aspect of keeping a clean and proper page is being original with your title tag. This is a great place to be creative in your webpage design, since search engines often use these terms to rank pages; the true test of a webpage’s success.

Basic Characteristics of Social Media

Almost everyone knows what social media is because of the frequency with which it is used daily. And if you have just started to work with social media with an intention of promoting your business, there are some basics that just cannot be ignored even if the concept of social media seems like a labyrinth in business terms.

So here are a few characteristics of social media that will hold you in good stead:

#1: Common sense

No matter what the mode is (online or offline), communication is still the same. The reason for this is the fact that the person who is reading your instant message, email, tweet or blog is another human. So, the thumb of rule is to ask yourself is how would you communicate what you want to convey if you were face-to-face with this person or people?

#2: Social Media is a combination of many applications

Despite the fact that some people emphasize Facebook to be one of the premier tools used in social media, it is important to remember that it isn’t just one tool that is useful in social media but a variety of tools that can be used for you to keep in touch with different communities. Since most of them come with their own unique benefits, it is a good idea to explore using each of these mediums to further your business.

#3: It’s easy to use

Using social media is very simple, and this is what makes it so appealing to so many people but with so many people using these tools to promote their business, this is where what you offer stands out while also knowing how to use social differently to get people’s attention is important.

Reasons Why Spamming is a Bad Idea For Businesses

Spam is not appreciated in any form, and ever since it has been banned for not following good “netiquette”, there is even more reason why businesses should refrain from adopting such practices to get the word out about their products.

So here is a list of reasons why you should not spam, especially if you have business of your own:

Reason #1: Abuse

If you spam people, you can be sure that you will be the recipient of verbal abuse in the form of profanity and at its worst, even death threats as well.

Reason #2: Technological risk

There are people who know the rudiments of being able to shut your online business down in no time at all, whether it is your mail server or even your website. You can be sure that you fax machine, phone service and your toll-free lines can come under attack.

Reason #3: Loss of Internet Services

There’s no doubt that spamming is considered to be an unethical practice, and since this is accepted everywhere, you can be sure that your ISP will watching whether or not you are spamming, and thus take action such as shutting down your website or even cutting off your internet services.

Reason #4: Legal Issues

Since it is considered an illegal in several states in the United States, there are anti-spam laws that have been put in place so that you can be brought to book if your break these laws, which will finally damage your company’s reputation.

Reasons Why Brands Fail on Twitter

Every business or brand has heard about the power of social media.  And through this, they wish to advertise their products or services by harnessing its might. Yet so many brands are not successful in doing so because there are some basics that they have failed to grasp.

And while Twitter is considered a lost cause for businesses, there are ways by which you can get what you want by avoiding these common mistakes:

#1: Only focus on the product

If you are an established brand, then you can get attention easily, but if you are a struggling brand with little or no attention, then it might not be a wise idea to just talk about your product or service on Twitter. You will have to do a little more than that!

#2:  Inability or reluctance to answer questions

Whether these are hard questions or otherwise, it would be unrealistic to expect that people are going to be nice with you. Regardless of the question you are asked about your brand, be willing to answer them in time. Or else people will just lose interest.

#3: Reluctance or inability to accept mistakes

If a brand refuses to accept mistakes, it would be one of the reasons for you, your brand, or your business to fail. On the other hand, by merely accepting your mistakes, you will not only garner respect but a lot of acceptance from people who are not with you in the first place.

The Importance Of Digital Marketing

Almost everyone is acquainted with the conventional forms of marketing and advertising which use mediums such as television, radio, the newspapers and magazines. And while this way of marketing has been used profitably, the internet is changing all this very quickly.

Looking at the way consumers use the internet for all of their needs these days, it only makes sense that companies carry out their promotions and also possess some Internet space in the form of a website so that they can provide information about their products and services.

And there are several companies with a youth as a target audience that only conduct their marketing through using social media and advertising over the web and most of all, employ search engine optimization strategies so that their products or services can be found as quickly as possible over the internet when people search for them using search engines.

And while the older forms of marketing are still beneficial, there is no doubt that using the internet as a method to market your product (also known as Digital Marketing) is turning out to be one of the most cost-effective and quickest way to reach your customers.

And one can attribute the emergence of digital marketing to the fact that almost everyone is switching to the internet for not only their entertainment but also for information as opposed to television and radio.

One way or another, digital marketing (still being a nascent field) will grow exponentially and soon outrun almost every conventional marketing method that exists shortly.

Internet Marketing Success

Internet marketing has become a very crowded playing field, but you can be successful with a little effort and a lot of research. There are two very important aspects of internet marketing that need to be understood before any others are attempted.

The most important internet marketing technique is based around SEO, or search engine optimization. Without knowing about SEO you might as well not even start down the internet marketing road. If you already have a web page you need to research SEO and make sure it is optimized for the big search engines. The key to good SEO is content, especially content that is relevant to your keywords and niche. Having constantly updated interesting content, such as a company blog, will make your site a lot more friendly to your visitors and the search engines.

The next most important internet marketing tool is social media. There are tons of these site, but it is best to focus on Twitter and Facebook first, as they are the biggest out there. Make sure your Twitter and Facebook posts follow along with your niche and are also keyword specific, and always mention your website. These links allow your site to move up the rankings in the search engines like Google. Social media sites continue to be more and more important when it comes to internet marketing. Follow the trends to keep up with the latest.

Internet marketing is difficult, but it can still be a gold mine if you put in the work and do it right. Be sure to learn as much as possible before you start to have the most success.

What Online Sales Promises for Businessmen

Technology is the one that dominates our world nowadays. Today, as the technology continues to evolve, a lot of people are following them. The case is also the same with businesses, as a lot of new entrepreneurs are investing online. This is because a lot of people nowadays choose shopping online rather than going out. They find it more advantageous for them to sit in front of their computer and click on the things that they need instead of wasting gas, energy and time going to a local grocery or retail store.

Because of this turn, it is obvious that online businesses are very promising. But what does it have to offer a business? One of the things that an online business could give businessmen is progressing profits, but this can only be achieved through proper internet marketing strategies. If a business has high traffic, there is a big chance that it could make a lot of sales, especially when it is combined with effective advertisements and reviews from other people.

Another thing that online businesses could offer entrepreneurs is increased safety. Currently, we are experiencing crisis and it is definite that a lot of people are desperate. Because of this, robberies and other bad things happen, and mostly, local retail stores are their targets. But with an online business, you can be assured that all transactions are safe for you and for your customer.

Finally, an online business gives a businessman a cheaper option to start a business. They do not have to rent or construct a place which is very costly. All they have to do is to register for an online domain and they could already start their business.

Holiday Checklist For Internet Marketers

The holiday season is usually the busiest time of the year for Internet retailers. Many stores have considerably more sales during these few weeks than they do all year long. In order to get the most sales, you will need to do some updating and preparation.

The new Google search is relying heavily on local traffic within top search results. If you are an online only retailer, this can make your site rank lower than brick and mortar shops with websites. You need to get listed in Internet directories such as shop local sites and yellow page listings.

Now is the time to set up or update your mailing list. Remove addresses that are bouncing and those that have asked to unsubscribe. Double check that all links are working in your newsletter. Update the template if needed. 

If you don’t have a Facebook fan page, now is the time to create one. If you do have one, take a look at it and update as needed. Add photos of products that are available and link back to your shop where they can buy them.

Make sure your site, blog, Facebook, and Twitter are up to date. You want your name to be fresh in the minds of your customers so they thinking of you when they are doing their holiday shopping. Frequent updates will help boost your Google rank for new customers as well. 

Take advantage of major coupon sites. Do your research now which sites have the highest Google rank and the most traffic. When you are ready to release a holiday shopping coupon code, you can submit to these sites and get the most traffic.

Learn Advanced Keyword Research at SES San Francisco

Whether you are a search engine marketing beginner looking to learn how to use keyword optimization to your advantage or an industry expert who wants to gain knowledge of advanced concepts, attending the Keyword Research SEM Training workshop at SES San Francisco on August 20 is a perfect way to gain more insight into the field. Whether you are interested in keyword research for PPC, SEO or social media purposes, this session will help you better understand the theories and concepts behind keyword research.

The four-hour session is led by Ron Jones, the president and CEO of online branding and client acquisition provider Symetri Internet Marketing. He has more than 18 years of experience in search engine optimization, paid search advertising and social media marketing and will share this knowledge with students in one amazing session. Students will learn how to find the right keywords, integrate them into various campaigns and measure their success.

If you are interested in learning more about the Keyword Research session at SES San Francisco, please visit http://www.searchenginestrategies.com/sanfrancisco/training.php.

Next Page »