Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1
Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their blog is the hardest part of investing in a content marketing strategy. They either think that A) their industry is boring (in which case I think it’s time to find a job you like!) or B) no one is interested in hearing what they have to say. That’s not the case! Your industry is only as boring as you make it out to be. What’s old news to you might be ground-breaking to your readers; you just have to package it the right way! Case in point: the brilliant video by the Dollarshaveclub.com . Would you have ever ranked razors in the “cool” product category?
Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO. Here’s a selection of some of the questions I ask and why they’re important to the overall SEO process: 1.
Using video to promote your website, services, or products has become an integral component of online advertising. With the explosive popularity of sites such as YouTube (now considered the number two search engine online), Vimeo, and others – it’s time to embrace video and make it work on behalf of your company and your website. Here are some amazing statistics about online video from 2010: * 172 million U.S. viewers watched an average of 14.6 hours of video. * Over 40% of consumers watch online videos on a weekly basis – Over 70% watch monthly. * YouTube serves over 1 billion videos per day.
A few years ago to combat blog comment spam, the search engines implemented no follow backlinks. These changes wreaked havoc for big business and small business SEO. These no follow backlinks were suspected of having no SEO value because they don’t pass PageRank from the linking site. It now appears that although they may no pass PR, they do have value. In the recent SEOMoz Search Engine Ranking Factors report, a correlation exists between ranking and the presence of no follow links.The ratio of no follow to do follow links appears to be a search engine ranking factor. If do follow links greatly outnumber no follow links, the site or page link profile may seem unnatural. The search engines expect that in the normal course of link getting, links from both do follow and no follow sites are normal. If your site link profile has a very high ratio of do follow links, you may need to get more no follow links from social media sites, no follow blogs and other sources to balance your profile. What About Authority?