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5 Ways To Protect Your Website from Future Google Updates — A SPN Exclusive Article

With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like keyword stuffing are easy to spot and fix, it’s not always as simple to find the gray hat SEO tactics that might be contributing (or will with subsequent updates) to a search engine penalty. Many DIY SEO site owners run afoul of the Google Webmaster Guidelines simply because they don’t realize they are doing anything wrong. If your site has managed to escape unscathed by a Google update so far, don’t assume that you’re free and clear forever. Each search engine update gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines. Before you find yourself in emergency mode because your organic traffic was cut in half due to a penalty, here are 5 things every site owner can do to protect their website and ensure that future updates will only help their site perform better in the search engines: 1. Forget About Keyword Density There is no “right” number of times you should use a keyword in any given piece of content. Forget every piece of advice you’ve ever heard about keyword density (2%, 6%, use each keyword at least three times!) and just focus on writing great content

Five Tips To Grow Fans And Traffic On Pinterest

Though seemingly new, Pinterest has quickly become a major source of buyers. Pinterest is not new. It has been gradually rising in popularity for the last two years. In fact, it is still in beta now despite suddenly landing in the new number 3 spot on the Social Media Network rankings (as of March 2012). It is thanks to this steadily increasing popularity that the volume of traffic both on the network, and referred from it, have led to an increase in sales for those companies able to sell their stuff in a visually compelling way. If your target audience is primarily women, aged 35 – 55, in households with an average income of $100,000 or more, then Pinterest is a social platform you want to add to your marketing mix. Here are 5 key tips to keep in mind if you do decide it’s for you: 1

Your Ezine Publishing Questions Answered

Ezine or newsletter publishing is an essential element of your online business. Ezines allow you to keep in contact with your prospective customers and to build relationships of trust and respect. Relationship building is the foundation of your online business and producing a quality ezine or newsletter can help you accomplish this. Over the years I have been asked many questions about how to publish and ezine. Below are many of the most common questions people have asked. Q: What is an ezine? An ezine is simply an electronic newsletter or magazine emailed periodically to a list of opt-in subscribers. Opt-in means these subscribers have signed up for and given permission for you to send your ezine. Q: To whom do I send my ezine

Viral Marketing: A Winning Combination of Content and Outreach

Viral marketing is nothing new, but social networking has changed the way we think about it. It has never been easier to share something en masse, and there have never been so many different platforms on which to do this. That said, the key to dissemination is not only utilizing every outlet available but also creating content that people will want to share. After all, you can have a whole host of share buttons accompanying your content, but ultimately the decision to share is up to the user. Here are a few things to consider when aiming for the relentless ubiquity associated with viral marketing. Define your message. What is the one thing you want people to realize when they view your content? In one sentence, articulate that in specific, but not overly complex terms

12 Social Media Rules of Engagement for Small Businesses

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1

Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their blog is the hardest part of investing in a content marketing strategy. They either think that A) their industry is boring (in which case I think it’s time to find a job you like!) or B) no one is interested in hearing what they have to say. That’s not the case! Your industry is only as boring as you make it out to be. What’s old news to you might be ground-breaking to your readers; you just have to package it the right way! Case in point: the brilliant video by the Dollarshaveclub.com . Would you have ever ranked razors in the “cool” product category?

The 10 Commandments for Online Marketing Success – A SPN Exclusive Article

Just like there are reckless and foolhardy methods you can use that will absolutely assure marketing failure, conversely, there are sound, proven, time-tested techniques that will greatly enhance your chance for marketing success. Following are The 10 Commandments For Online Marketing Success… 1. Thou Shall Have a Clear Vision and Goal There’s an age old proverb by Thomas Edison that famously states: “He who fails to plan, plans to fail.” Truer words have never been spoken. You need to have a plan before you start a business. Why is a business plan so important? Because a properly constructed business plan is like a roadmap to your goals – a GPS if you will.

10 Ways to Be Successful with Affiliate Sales

Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send the customers to the company’s site to make the purchase. Of course, I don’t want to make this sound too easy. It does take work, commitment, persistence and time like any other business.

An Argument Against Outsourced Content – A SEO-News Exclusive Article

Let me start off by explaining exactly what I mean when I say “outsourced content.” Just because a piece of content wasn’t written inside the four walls of your office, that doesn’t automatically mean it’s “outsourced” as I define it. Do I think hiring a freelance writer to manage your business blog counts as outsourcing? No. Do I think having a PR firm write and distribute press releases under your company’s name counts as outsourcing? No. Do I think hiring a social media marketing or SEO firm to write and promote content counts as outsourcing? No

Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

Everybody agrees that ecommerce software is invaluable in any online business. However it can even be more useful to you if it is SEO (search engine optimization) friendly. And that is one of the reasons why it is very important for you to find out whether your ecommerce software is capable of attracting traffic from popular search engines like Google, or not. These days we have lots of ecommerce software on the market. Some of it costs a fortune while we even have free software or at least where you can use it for free on a trial basis of 30 days