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Reputation Fighters Helps Small Businesses Kick Down Bad Reviews

Pierre Zarokian, founder and president of Submit Express, is now launching his new firm Reputation Fighters. Offering superior online reputation management with over 14 years of experience, Reputation Fighters could be the boost that your business has been looking for.

Submit Express Recent Press Coverage

Submit Express has been popping up in current press coverage — have you been paying attention? Online writers like Lana Bandoim, Frank Bergman, Bill Richards, and Andrew Moran have all mentioned Submit Express in their recent writings about the search engine optimization and Internet marketing industries.

Brand reputation management and the media channels

The term brand reputation management has been around for some time now and, over the past year or so, more websites have explored the possibilities of getting away from the hackneyed SEO tag and have embraced the need for brand restoration and management as forms of modern business communications are far broader and personal than reacting to negative posts on Google. A recent article on Mashable spoke with five companies, with each taking a different path to co-ordinating a company’s message on various media classes. Some media types work much better with personalised communications, such as Twitter, with personal customer interactions, suggestions, industry retweets, adventures, film and documentaries, while Facebook seems to lend itself towards more behind-the-scenes content, such as newsletters, Instagram posts, video links, magazine features, Google maps of store locations, product launches, books, customer photos, exclusive discounts for Facebook fans, news updates, etc. So when we talk about brand reputation management it surely isn’t all about mere brand restoration from an unscrupulous business rival or dissatisfied customer. It goes much further than traditional SEO and the manipulation of search engine listings; this involves looking at all the major media channels and deciding what approach should be taken and how to achieve it. In the Mashabale articles, they cited women’s apparel fashion designer Tory Burch as perhaps the best spokesperson on how to achieve this mix, when she opined that “social networks are not best used as a conduit to the brand’s marketing messages, but rather a place for “of the moment” and “off-the-cuff” comments that are “compelling”. Add to this the blog, YouTube promotional videos, Pinterest and Tumblr and you perhaps get to the point where the brand consultant brings scope and understanding of how these media types work to the table. Social communications require a voice that lends itself to feeling a connection with the brand: they want the company to be approachable. But keeping the voice consistent and broadcast in tones relevant across a disparate range of media channels is challenging

Viral Marketing: A Winning Combination of Content and Outreach

Viral marketing is nothing new, but social networking has changed the way we think about it. It has never been easier to share something en masse, and there have never been so many different platforms on which to do this. That said, the key to dissemination is not only utilizing every outlet available but also creating content that people will want to share. After all, you can have a whole host of share buttons accompanying your content, but ultimately the decision to share is up to the user. Here are a few things to consider when aiming for the relentless ubiquity associated with viral marketing. Define your message. What is the one thing you want people to realize when they view your content? In one sentence, articulate that in specific, but not overly complex terms

12 Social Media Rules of Engagement for Small Businesses

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1

Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their blog is the hardest part of investing in a content marketing strategy. They either think that A) their industry is boring (in which case I think it’s time to find a job you like!) or B) no one is interested in hearing what they have to say. That’s not the case! Your industry is only as boring as you make it out to be. What’s old news to you might be ground-breaking to your readers; you just have to package it the right way! Case in point: the brilliant video by the . Would you have ever ranked razors in the “cool” product category?